Channelling a classic aesthetic of global beauty and the connectivity associated with inspiring people from across the world with a universal standard in style, Paul Mitchell Australia comissioned three superstar hairdressers to be their own philosophers in a global campaign sought to create hair that will sets the standard in global connectivity.
This September, 365 Salon Group selected this Australian artistic team of powerhouse hairdressers – Kate Jones and Jemima Wright from J Society and Ashleigh Jende from Cropped Hair & Beauty to pioneer the aesthetic. The Australian team collaborated with artists from Italy and the US to create a new series of design, inspired by the evolving styles of connection with gender-fluid looks that incorporate cut, colour and styling techniques that optimise interconnection, natural textures and seamless movement.
This classic session inspired in the September October issue of INSTYLE, and we spoke to the three hairdressers behind the looks.
What were some of your go-to products for the shoot?
Kate Jones: I always like to prep my haircuts with a cutting lotion, my go-to is Paul Mitchell InvisibleWear Boomerang Restyling Mist.
Jemima Wright: Working with colour, my go-to for lightening is Paul Mitchell Synchrolift and, when creative toning and conditioning, Paul Mitchell’s The Demi is the ultimate for creating depth and shine.
Ashleigh Jende: I absolutely loved working with the Paul Mitchell Sculpting Foam in wet hair and then used again at 50 per cent dry hair. Then working with the Paul Mitchell Super Clean Spray. The Paul Mitchell Super Skinny Serum helps with natural curls to add shine and control.
What does creating the ultimate colour and style mean to you?
JW: Our hair is the biggest accessory we have and can make or break any look. When it looks great it creates confidence. Once you have that, the rest of someone’s style will fall into place.
What inspired you to create these styles for your Paul Mitchell global editorial?
KJ: Where we live, our salon is based on the mid-north coast of Australia, the lifestyle is the epitome of the lived-in blonde look.
What do you love about Paul Mitchell products to create your style muse?
JW: As a hairdresser and consumer, I think most, if not all, people now are concerned about what’s in our products and the impact they have on the world. Paul Mitchell as a brand has always had a foundation of caring for the environment, I love being able to use and recommend products that align with my own personal ethos, and they are vegan approved, which is even better!
How would you describe your hair aesthetic?
KJ: Effortless hair that doesn’t require over styling or too much work. Any hair cut can be hidden with styling, but a great haircut will speak for itself.
JW: My in-salon hair and what I like to create is natural beauty with a touch glamour, anything that highlights and embraces someone’s natural beauty. However, for my own aesthetic, the brighter, the bolder the better!
Who is your editorial styling icon?
KJ: Lauren McCowan, she’s Aussie and her work is all amazing!
JW: I look to all the big designers. Not necessarily in hair, but big names like Demna Gvasalia for Balenciaga and my style icon of the moment, the rapper Tommy Cash.
AJ: My editorial styling icon is Jennifer Hawkins and Tyra Banks. Girl next door meets supermodel. You can’t go wrong!
How does editorial inspire you in the salon?
AJ: Salon guests love boujee editorials. They love to see that you’re up with the trends but also so passionate, and it’s also personally super motivating to create beautiful imagery.
How does it feel to be part of a global campaign?
JW: Seeing our work out there globally feels amazing, especially as we are from a more regional part of Australia. It just goes to show that you don’t just have to be in the cities to be recognised.
AJ: I am so privileged to be a part of an amazing culture where I have been given opportunities to express my emotional attachment to hair as well as artistic flare. I’m so motivated and love being a part of the hair industry where we still have that human touch now more than ever.
Hair: Kate Jones, Ashleigh Jende and Jemima Wright for Paul Mitchell
Photography: Bernard Gueit
Styling: Livia Sharp
Make up: Tre Dallas
Creative Direction: Cameron Pine
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