Many people may not know that Pureology’s genesis was a distinctly philanthropic one, with the purpose of providing provide safe and effective colour and hair care products for women diagnosed with ovarian cancer being a founding goal. The brand remains committed to that cause 18 years after its inception, with healthy colour care and an ethical production stance that ensures it is vegan and free from sulphates.
Beyond its product development, Pureology is dedicated to raising global awareness for the cause, as well as directing funds to survivors of the disease and their families, with a local alignment to ovarian Cancer Australia.
A major fundraising day continues to be world ovarian cancer day, AKA May 8, and in 2018 200 salons participated to raise money for the cause. In 2019 these efforts will continue as Pureology promise to ‘paint the town teal’ in honour of this important fight. Collectively Pureology salons have raised an impressive $12000 in the fight. Globally the brand have proudly commited $100,000 to ovarian cancer awareness, encouraging all salons to become a part of this amazing and ever-growing stat.
Ovarian cancer continues to be a pressing medical issue, with only a 45 per cent survival rate, no early detection capabilities and a stat of 15 per cent of diagnoses happening when already at an emergency state. As such, it remains the most underfunded and deadliest female cancer in Australia, and increased awareness, funds and education is paramount.
With an inspiring brand ideology and continual action on this mindset fuelling a stellar brand like Pureology, we’ll be donning teal and giving generously to this amazing cause.
For more information visit www.pureology.com.au