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Q & A: Damien Rinaldo X L’Oréal Professionnel

L’Oréal Professionnel Colour Trophy and three time winner of Australian Hairdresser of the Year, Damien Rinaldo of Boris the Cuttery, shares why he chooses L’Oréal Professionnel as the ultimate business partner.

1. Why do you choose to be with L’Oréal Professionnel and nobody else?

L’Oréal Professionnel has always had the highest quality colour available on the market. The science behind the products is second to none and they are always pioneering new technology which keeps us ahead of the competition and equipped to both create and develop the latest looks.

2. What business support does L’Oréal Professionnel offer you?

L’Oréal Professionnel keep us in touch with what’s trending both locally and internationally on social media and enable us with the tools to drive the business in-salon and digitally to attract new customers. Offering great opportunities for my staff and I, including being able to complete a Colour Degree, shows a true investment in the salon’s growth.

3. Creatively, how are you inspired by L’Oréal Professionnel?

The trend collections created internationally by L’Oréal Professionnel provide me and the team with inspiration to be able to create any look desired in-salon. The highly skilled local Education team that teach the staff how to interpret and execute the new trends, paired with the perfect product to craft it, is truly a winning combination that I trust. Working with a team that supports my artistry, makes me strive even more to deliver my best.

4. What do you love most about your partnership with L’Oréal Professionnel?

I have been with the company for 20 years and the business support I receive is incredible. Whether it be in-salon team training or traveling interstate or internationally for work, the support team are very approachable which makes our relationship feel like that of a family! L’Oréal Professionnel Colour Trophy and threetime winner of Australian Hairdresser of the Year, Damien Rinaldo of Boris the Cuttery, shares why he chooses L’Oréal Professionnel as the ultimate business partner.

5. What marketing support does L’Oréal Professionnel provide that helps to drive clients into your salon?

Working on major campaigns like the Smartbond launch starring Dannii Minogue’s blonde transformation, provided me with so many opportunities to leverage my involvement. Being part of such a collaboration expands the salons reach and profile in the consumer space.

6. What are some of the best opportunities you have been given with L’Oréal Professionnel?

I have been handed huge international opportunities that have made my career very exciting. I’ve been lucky enough to have travelled the world from Paris to Spain, even to India. And I cannot forget the experience of winning the L’Oréal Professionnel Colour Trophy which was definitely a standout highlight and a huge stepping stone in my career.

For more information visit www.lorealprofessionnel.com.au

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