Real Talk, a new education event presented by INSTYLE, has added names to an agenda set to ignite the industry, with famous educators, industry legends and local and international hair royalty here to spark important conversations.

Real Talk is a new education initiative made to congregate experts in their field to engage with industry members on a myriad of dynamic topics, delving into conversations about social media, salon consultation, the salon team and environment, salon spaces, technology and salon management and success – everything the modern business owner needs in the 2019 professional hair industry. The event will host guests at the luxe Ovolo Woolloomoolo in Sydney on August 5 for a full day of education to completely transform salons and mindsets.

The legendary group of speakers set to take the stage have a global background in education, as compered by noted retailing speaker and MC Terry Hawkins. The list continues in inspiring fashion – to start, James Fitzgerald is the Director of SMK Social Media Knowledge and will talk about his expertise in this incredibly relevant field.

Meanwhile, Dario Cotroneo, who recently won Excellence in Education at the Australian Hair Fashion Awards and is lauded as the leader of DCI Education, will teach one of his expert topics, instructing attendees on the art of the consultation. Dario has conducted this education worldwide as is seen as a pioneer in the realm of salon communication, making his insights unmissable.

Other must-see speakers include Oscar Cullinan and Lee Cohen, of the iconic Oscar Oscar Salons fame, who will talk from extreme experience on ways to build a luxury brand, the results of which are evident in their business of three decades.

Francesco Ruggerino, who has built a thriving salon empire of Prema in Sydney and New York, will speak about changes in the industry and how he reacts to trends and entrepreneurship in an ever-changing environment.

The team at Edwards and Co will present ‘Uncensored’, using their unique brand DNA that has seen them become one of Australia’s most noteworthy salon families to talk about the new salon space. With many locations, constant expansion, bold education and a recognisable brand identity around the country, they are another must-see session.

Editorial, salon and education queens Renya Xydis and Monique McMahon will present a version of their popular For The Love course, using their varied personal experience as titans of the Australian hair industry to reach and aid salon owners in diverse ways.

Beyond the keynote speakers, there will be panel discussions to instigate the important conversations that salons need to have, with significant voices on the couch to discuss them. Panel 1 will cover industry insights and host successful business owners and hairdressers such as Luke Reynolds, Angela Sassano of King’s Domain, Sheree Knobel of Bixie Colour, Sharlene Lee of Circles and Wendy Gunn from Ink. These salon professionals have a startling number of awards, social media followers, business experience and successful salon initiatives to back up their important insights, inspiring and leading the way to Panel 2, which will be focused on the major topic of Salon Technology, with the panel members still to be confirmed.

This dynamic day also allows the salon community to interact and network, sharing their insights and inspiring moments from the event over coffee breaks, lunch and networking events to follow the proceedings.

With a star line-up of bona fide experts across a range of fields, and an agenda that will deliver real, relevant and impactful education across every topic you need to master in order to be successful in the salon industry in 2019, Real Talk will be an education event that changes you and evolves your business. Be a part of every conversation that matters in hair right now, with Real Talk.

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