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Redken Brews Partners With Polished Man

Redken Brews and Lancôme have partnered with an important charity, aligning with Polished Man in the shared goal of a movement that raises funds and awareness to fight violence against children. The brands act as the official hair and makeup partners for the 2019 campaign, and recently styled the high profile campaign that fronts the initiative, as well as acting as ambassadors themselves.

“I am humbled to be an ambassador for the Polished Man 2019 campaign, and play my part in raising awareness and funds for a crucial cause,” said General Manager of Professional Products Division, David Higgins. “As a father, the statistics on domestic violence against children both sadden and disturb me. Globally, one child dies every 5 minutes from domestic violence, and 88 per cent of the perpetrators are men. The Polished Man campaign is not about pointing the finger, it’s about empowering leaders to address the issue, and fight for change. Children deserve to feel safe, loved and respected, and I am proud to stand by a charity that promotes these values, and provides a voice to those who need it.”

David Higgins

The campaign hosted well-known ambassadors such as Georgia Love, Tommy Little, Rachel Watts Joe Daniher, and more, with a series of campaign shoots launched nation-wide. Now, both brands will be involved on the upcoming Polished Man annual gala on 13th September. Within a re-purposed shipping container, Redken Brews and Lancôme will create a touch up station, where the 300 guests can receive a ‘touch of sparkle’ to their hair and makeup, in line with the gala theme.

Joe Daniher

L’Oréal Australia have a number of employees join the fight as official Polished Man Ambassadors, including David Higgins, Redken Artist, Marie Cain and Lancôme’s Director of Artistry, Lara Srokowski. The 3 will be raising funds and awareness on behalf of L’Oréal Australia, via the Polished Man website.

“I’m extremely honoured to work with the Polished Man as a 2019 campaign ambassador,” said Marie Cain. “It is such an important cause, and sits very close to my heart. The Polished Man movement has attracted a community of people from all different industries and walks of life – to bring awareness to one of the most important causes in our community. The statistics on domestic violence against children are so alarming and upsetting. Children are so innocent – to know there vulnerability is taken for granted in the worst way is disturbing beyond words. In my opinion, kids rule the world. They are simply the best. Without them the world would be a place with no joy. One child dies every 5 minutes as a result of violence. Every minute counts, and every child matters. Let’s get behind this cause, raise money and awareness to make the world a better and safer place.”

Lara Srokowski and Marie Cain

“I feel very proud to be part of such an empowering movement,” added Lara Srokowski. “The polished man is such a wonderful organisation who helps support children against domestic violence, something I value tremendously. This year I had the opportunity to represent Lancôme on the polish man shoot as one of their L’Oréal ambassadors, and provide the Polished Man ambassadors with makeup touch ups. I was so impressed to see such an incredible network of support behind the campaign. At the campaign photo shoot it was really eye opening to see so many influential people supporting the cause to really make a difference and prevent domestic violence against children.”

For more information visit www.redken.com.au

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