Welcome Color Gels Lacquers from Redken, a newly launched innovation that reinvents liquid colour. The fashion-focused hues are made specifically for the creative colourist (so you, probably), made to facilitate trends, embrace fashion and release your artistic potential.
The permanent liquid hair colour offers high saturation and shine, connecting to the brand’s other products with the most one-to-one Shades EQ refresh formulas for Zones two and three. Beyond the science, recently announced Victoria’s Secret angel and Redken muse Leomie Anderson fronts the creative and high-fashion launch.
Described as being anchored by a ‘permanent heart’, the formulation allows for 100 per cent colour coverage, precise application and simple technique work with its covetable gel texture. The collection has been organised into four new colour segment families, featuring exclusive new colour technology that puts focus on vibrancy and longevity. The technology merges the best qualities of the hair industry’s many technologies – think the high saturation of a creme and the shine associated with liquid colour, with versatile application allowing for a brush, bowl or bottle. Also important is that the products are low-ammonia.
Building on Redken’s extensive range, the tones 100 per match their iconic Shades EQ line, act as a conditioning tool and are pH balanced for maximum hair integrity.
The collection extends to 57 shades, including clear, becoming your ideal artistic palette, and showcasing a full fashion portfolio perfect for creative techniques. This fashion-forward campaign is headlined by Leomie, Teddy Quinlivan and Leigh Lezark.
With wearable, trending, creative and covetable colour all achievable with Redken’s newest launch, allow Color Gels Lacquers to be your new artistic obsession and salon must-have.
For more information visit www.redken.com.au
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