We spoke to Joe Cotroneo, from the famous ZINK – The Element of Hair salon, about how he and his business are elevated by L’Oréal Professionnel, as part of the brand’s revered Rendezvous Avec L’Oréal Pro platform, which highlights these significant bonds.
INSTYLE: Tell us a bit about your salon.
Joe Cotroneo: ZINK – The Element of Hair is located in the fashion district of Adelaide in the Unley Shopping Centre. The salon has a New York Studio 54 vibe, we cater for the stylish woman looking for a great image. We specialise in creating a unique experience for each guest, so most of our guests love our signature French Balayage and glam styling.
IN: Why did you partner with L’Oréal Professionnel?
JC: It’s a partnership that started over 30 years ago. It’s a true partnership working closely with the whole team, from Owner to Stylist, making sure the hairdresser is at the centre and the most important aspect of the business. L’Oréal Professionnel always deliver amazing colours and styling products.
IN: How does L’Oréal Professionnel support your salon?
JC: L’Oréal Professionnel supports the salon in many ways but the personal relationships with the Brand Managers and Coaches is the most important aspect to me as a salon owner. The team in South Australia, led by Dana and supported by Lisa and Patrick, are always there for education.
IN: How does L’Oréal Professionnel help you in education, specifically through their access program/education portal
JC: Education is one of the most important reasons I love the L’Oréal Professionnel Brand as it is always progressive and definitely ahead of the pack. The new Access portal is amazing as it can be accessed any time, but as a long-standing member of the Artistic Team I love the hands on workshops we hold during the year. That’s where fashion and great colours are created for the participating hairdresser.
IN: How does the Brand aid your salon technologically?
JC: This is a two-part question for me. Firstly, the research behind each product released is extensive to be able to deliver the best products on the market, but I also am impressed that L’Oréal Professionnel is at the forefront of creating a greener future in all their operations from manufacturing and packaging to marketing.
IN: How is the new Metal Detox impacting your colour business?
JC: Metal Detox is the go-to product before any colour service, it’s the insurance policy that gives amazing results by protecting the hair during the colour service.
IN: What do you love about Metal Detox?
JC: The best thing about Metal Detox is that it’s very easy to use with great results
IN: What business components, like salon management, salon training and leadership, are you helped by through L’Oréal Professionnel?
JC: We are helped in all aspects of salon training and leadership. In regular meetings with Dana we map out and explain future releases so we can work together for each new release to coincide with the training of the staff. That way why the whole team is behind each new trend and product release
IN: What are you looking forward to next with L’Oréal Professionnel?
JC: I am looking forward to the L’Oréal Style and Colour Trophy as it is a highlight in the salon. We get to create amazing and beautiful images to showcase to the world.
IN: What does being part of the L’Oréal Professionnel family mean to you.
JC: As a member of the L’Oréal Professionnel artistic team, I feel very connected to the L’Oréal family. I get to showcase and teach many talented hairdressers all over the country and, in the past, in many parts of the world.
To find out how to work with L’Oréal Professionnel in your business visit www.lorealprofessionnel.com.au/contactus
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