L’Oréal Professionnel are highlighting significant hair industry members, and their prolific partnerships within the community, and today we’re speaking to Scott Sloan and Jordon Hone of the iconic Sloans salon franchise. They share the support and relationship with L’Oréal Professionnel in the context of their growing business.

INSTYLE: Tell us a bit about your salon.

Scott Sloan and Jordan Hone: Sloans has been dedicated to delivering a little modest glamour in a relaxed and sociable space for over 22 years. Situated on Sydney’s leafy lower North Shore, Sloans of Lane Cove quickly became the go-to destination for Sydney’s style set, attracting an enviable clientele. Sloans North Sydney was created in 2016 and the group has since been awarded AHIA Salon of the Year 2019 Winner, AHFA Salon Business of the Year 2019 Finalist as well as AHFA NSW/ACT Hairdresser of the Year 2021 for Jordan. Our vibrant team of 27 dedicated professionals channels a fashion forward vibe onto the salon floor yet remains approachable and relatable. Armed with the latest tips and trends from the fashion capitals around the world, we are dedicated to creating cutting-edge colour and styles inspired by international catwalk fashion, to ensure our clients’ hair is always a season ahead of the rest.

IN: Why did you partner with L’Oréal Professionnel?

SS and JH: We have worked with multiple brands and the relationship we have developed with L’Oréal is second to none. Never have we had such proactive engagement with so much checking in and so many incredible opportunities presented to our whole team. With everything from editorial shoots to Colour Trophy to VIP access to education opportunities, we have been spoilt for choice.

IN: How does L’Oréal Professionnel support your salon?

SS and JH: We like to think of them as part of the Sloans salon family as the way they support us is about so much more than just products or business advice. The team are incredible to work with and every time we speak with them, they are so encouraging and always have such a friendly attitude, which is so appreciated by all of our team.

IN: How does L’Oréal Professionnel help you in education, specifically through their access program/education portal?

SS and JH: The education on offer is absolutely world class and the best we could be presenting to the team. We focus heavily on product training for our entire team and have seen amazing results across Retail Sales growth. As key industry educators we are able to see the inner workings and the hard work that goes into every element of the comprehensive offering and are so proud to play a part in educating the next generation talent of our industry.

IN: How does the Brand aid your salon technologically?

SS and JH: Having the latest technology for our clients is fundamental to the Sloans’ brand essence and our dedication to innovation. To be working alongside a Brand with such a cutting-edge approach to hair gives the team so much confidence when dealing with clients on the floor or working on models backstage.

IN: How is the new Metal Detox impacting your colour business?

SS and JH: The feedback from our clients that have used Metal Detox has been phenomenal. They have raved about the quality of their colour and we have found that it has driven them back into the salon to maintain that level of perfection. It has also helped considerably with client retention for new colour clients as the results are so stand out that they don’t want to risk trying anything else.

IN: What do you love about Metal Detox?

SS and JH: As salons that specialise in colour and colour education, we have been blown away by the results we see. Even from the first application you can see such a huge difference in the end result of every colour we are creating in the salon, especially all of our blondes. The tone and overall condition of the hair are improved with the benefit of 87 per cent less breakage risk, which is truly remarkable.

IN: What business components, like salon management, salon training and leadership, are you helped by through L’Oréal Professionnel?

SS and JH: We have received such a comprehensive approach to assistance that it really has helped us monumentally. With the recent renovation of our Lane Cove flagship salon in particular, they were with us every step of the way and so involved in ensuring the project was a success. Also, having their advice on the other end of the phone during COVID was also so appreciated.

IN: What are you looking forward to next with L’Oréal Professionnel?

SS and JH: There is a lot on the horizon but we are most excited about future education opportunities. Having just travelled to India for a Cut and Colour focus, the opening up of borders again is so exciting for the industry. It’s been far too long catching up in person with the global L’Oréal Professionnel team.

IN: What does being part of the L’Oréal Professionnel family mean to you?

SS and JH: It means so much! For us as Owner and Directors, being given so much access to support and expertise, right down through the team, from Seniors being able to be involved in the industry’s most exciting opportunities to the Apprentices being able to train using the best products available, there is something for everyone! We are so grateful be part of the family. Becoming Ambassadors has been a proud career highlight for both of us.

To find out how to work with L’Oréal Professionnel in your business visit www.lorealprofessionnel.com.au/contactus

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