As part of its Live Boldly, Create Boldly platform, Revlon Professional have launched the ‘Live Life in Full Colour’ campaign, a mission to inspire Australians to live their lives at this total volume.
Partnering with Red Havas agency and putting this artistic perspective in the creative hands of colourist and multi award-winning hairstylist, Yoshi Su, the campaign offers three avant-garde hairstyles as created by Yoshi, supported by Sanja Scher, Chiseled Hair Stylist and Jessica Jade. TV host, author, DJ and colour enthusiast Flex Mami acted as a muse, sharing her insights into the creative and expressive nature of colour in her life.
“The campaign explores what it means to live a colourful life,” said Tom Manning, Senior Creative of Red Havas. “Creative people need to be immersed in a world that feels vibrant and diverse, because that’s the source of inspiration. It was the contrasting personalities of Yoshi and Flex which sparked the creative fireworks and led to such exciting final looks.”
Flex built on these ideas in the campaign feature video, explaining how she personally uses colour to fuel her work and her persona. Labeling her style ‘clean maximalism’, Flex’s aesthetic is simultaneously bold and chaotic, as well as cohesive and intentional, with colour blocking unifying these elements.
“I hope that this campaign motivates viewers to ‘Live Life in Full Colour’,” shared Cristobal de la Rubia, Marketing Director at Revlon Professional Australia. “Revlon Professional continuously prioritises creativity and encourages you to experiment with colour. Our Live Boldly, Create Boldly platform has certainly been brought to life!”
“We were thrilled to partner with Revlon Professional in this inspiring campaign that stretches our imagination of the possibilities colour can have in our lives,” added Lynn Chinnock, Managing Partner at Red Havas Melbourne.
The film and still photography focus on how colours intertwine into our lives, in three important ways – colours as self-expression, the craft of colour and colour and mood. Yoshi’s creative work expresses each of these viewpoints.
The campaign will be elevated through paid media partnerships, PR, social media and digital channels, amplifying these inspiring aesthetics and ideas even further. Be artistically motivated by this dream team.
For more information visit www.revlonprofessional.com