For a colour range that’s natural, fragrant and ammonia-free, a venue that doubled as a floral wonderland was a fitting launch location. Media and industry figures gathered at The CALYX at Sydney’s Royal Botanical Gardens to welcome Revlon Professional’s Color Sublime, enjoying speeches, canapes, champagne and a GIF creator in celebration of this covetable new salon technology.
Guests were given presentations by Revlon Professional General Manager Brad Raper and Revlon Professional ambassador Malisa Masci, while three pre-done models, dressed in show-stopping Steven Khalil gowns, walked a circular runway and came up to the stage to show off their hair created by the new colour technology. Making use of the incredible vertical gardens in the event location, models posed for an events-based photoshoot and, with the new fragrant elements of the colours, even stopped to have their smelled by the guests.
“The new Colour Sublime range is not only ammonia free, it can also be personalised with custom scented oils, so the client can enjoy softer natural scents rather than the oxidisation of colour and gases”, Malisa explained, going on to emphasise how important wellness is in the current hair market landscape.
The Color Sublime by Revlonissimo range is an exclusive ammonia-free permanent hair colour formula supplemented by fragrance, ensuring an imitable, multi-sensory colour experience. 51 shades, three signature fragrances and an over-all colour-enhancing oil system ensures refined, radiant, quality hair results. It also is complemented by an exclusive Instagram Hair Contour Technique created by the brand to maximise the hues.
Walking down the steps of the Royal Botanical Gardens to a magical floral chamber, it was hard not to be reminded about the vivid colours, rich scents and vibrant culture that is front and centre with Revlon Professional’s Color Sublime. Products lay amidst flowers showcasing the tools in their most Instagram-worthy settings. It was one of those rare occasions where product was ideally complemented by location and vibe and we walked out even more immersed in the Color Sublime experience than ever. Take note – this new technology is a game changer.
For more information visit revlonprofessional.com
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