Revlon Professional are prioritising sustainability in their newly relaunched conscious beauty range, Eksperience, and partnership with Plastic Bank, which helps to clean up the oceans
The collaboration with Plastic Bank reduces plastic pollution in the ocean by removing four plastic bottles from the environment for every Eksperience product bought. Through the partnership, Revlon Professional and Plastic Bank aim to remove more than four million bottles from the ocean in 2023, with over 3.3 million plastic bottles already removed so far.
Beyond this partnership, the Eksperience range has relaunched to deliver its high-quality products in a way that puts the planet even further into focus. All Eksperience products, including the formula and packaging, have been eco-conceived with sea, science, senses and sustainability as guiding principles of the new range.
The relaunch includes new formulas that are enriched with the brand’s exclusive Aquamaris complex, which is an active and highly concentrated blend of Earth Marine water. The range boasts a 100 per cent vegan formula that is now made with more environmentally friendly ingredients, without volatile silicones and no unnecessary colourants. It’s formulated with more than 80 per cent of natural origin ingredients.
In terms of packaging, the Eksperience bottles are made of 80 per cent post-recycled plastic, and the packaging is also made with 54 per cent post-recycled plastic. Overall, the range uses 26 per cent less plastic, with 60 per cent less paper used in the carton boxes that are made of FSC (Forest Stewardship Council) materials.
For more information visit www.revlonprofessional.com
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