Royals Hair continues to grow and kick goals as it cements itself as a bona fide local hair empire. The salon group recently opened their fourth salon, located at Westfield Warringah Mall in Brookvale, opening their doors on August 16.

Adam and Mary Alamine

The salon group has been lauded for their service and business practices, winning the Australian Hair Industry Awards prize for 2018 Salon Business of the Year for their incredible work at salons in Castle Hill, Cherrybrook and Hornsby. This all-new salon will be managed and partly owned by Travis Bandiera, and Hamza Alamine, brother of Royals’ owner, Adam, who will divide their time between the Warringah and Cherrybrook salons.

“We’re really excited to bring the Royals Hair brand and ethos to the Northern Beaches – it’s an area which really suits our down-to-earth style and our business model,” Adam said. “We really felt like this area needed a creative salon that cares about the environment and chooses to use ammonia-free, and cruelty-free products, and we think our concept for Royals Hair Warringah is perfectly suited to the local demographic.”

“We believe strongly in authenticity and we always want our salons to be a genuine reflection of ourselves, and our team,” he continued. “We wanted to establish a business identity that was both unique and very suitable to hairdressing – and this has obviously extended to Warringah.”

The salon group boasts a Moroccan aesthetic and hospitality, with exotic salon décor and an overall mentality that puts the clients first and prides themselves on luxury services. The Warringah salon builds on this with an evolving interior aesthetic that speaks to their green attitude, with a feature plant anchoring the salon. The salon hosts only purely ammonia-free colours, along with sulfate and paraben-free Australian-owned products, including Australian brands, KEVIN.MURPHY and O&M.

“We have so many team members that have been with us for so many years that we prefer offering them opportunities in our salons, as we expand and grow together as a team,” said co-owner Mary Alamine, who was recently appointed the Australian ambassador for O&M. “This is another exciting step for the Royals Hair family.”

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