Australian haircare brand RPR are celebrating an impressive milestone with their 40th birthday taking place this year. The company’s other brand, Salon Only (SO) is also turning 25, making this a year of festivities for these Aussie stalwarts.
RPR began in 1978 and has been innovating and keeping up with an ever-evolving market in the four decades since. Rebecca and Andrew Ganim acquired the brand in 2000, growing it internationally and recruiting professionals to the cause at home and abroad.
“With a philosophy of creating professional grade products with botanical actives, fresh fragrances, UV filters, vitamins and proteins all blended with the most advanced science, the RPR range is akin to a professional hair spa,” Rebecca said. “We aim to pamper your senses whilst treating your hair.”
“Our products are easy to use, designed for specific hair types and styles and simply work,” she continued. “We don’t overcomplicate things. We choose the best possible ingredients and test every product on the salon floor until our team of experts say they exceed expectations. Having our own family, we care about the world in which we live and ensure all of our products are both cruelty free and environmentally embracing. Our successful 40-year history is testament to the quality of our products.”
In honour of these important birthdays, the brands have created Limited Edition Retro Bonus Shampoos and Conditioners, with an additional customised 200ml of bonus product. The products will speak to long term loyalists of the brands by showcasing some old, iconic designs, while the stylish retro look will also appeal to new clients who will get a glimpse into the company’s long and storied history. The products are available in select salons throughout Australia and New Zealand until November 2018.
“It’s important to us to offer great value so that our products don’t hurt the hip pocket,” Andrew said. “We strive to manufacture locally which makes us proud that we are creating Australian jobs. Inspired by the abundance of sustainable natural resources in Australia, we carefully create blends that hairdressers can be confident to use. We have competed well against the big multi-nationals with their huge marketing budgets for years and stand behind the quality and performance of RPR and our other brands.”
“We bought Salon Only (SO) into the fold during 2010,” Rebecca continued. “SO offers a premium range of salon products that are created with Australian Native Botanicals, Keratin and are free of parabens and sulphates. SO gives hairdressers the tools they need to express fashion forward style and creativity.”
The possibilities are endless with these Aussie tools – no wonder this birthday is such a big one. Get your hands on a retro product and let’s toast to the next 40 years.
For more information visit www.rprhaircare.com.au
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