The S Event Upcycled is coming to Melbourne’s Federation Square, this Monday night, May 27! The full agenda has been set, with some major names making this a must-attend industry event dedicated to sustainability in the salon sphere.

Tanya Ha

The keynote speaker will be Tanya Ha, a renowned TV personality and best-selling author on the important topics of Greeniology and other environmental factors. She will speak to offer accessible advice on complex sustainability topics, joining Sustainable Salons co-founder Paul Frasca, who will talk about sustainability disruption as well as sustainability and small businesses.

Paul Frasca

Other presenters in the line-up include Ruth Browne from Box Hill Institute, who discuss sustainability initiatives in play for Box Hill Institute and environmentalism as it pertains to modern education in general.


Producer, musician and activist, Pookie will perform, bringing her East African culture and sounds to the stage with her rhythmic concoction of hip-hop, soul, funk and pop. Pookie is a graduate of Australia’s first accredited Hip-Hop Diploma at Box Hill Institute, and her ethos and creativity champions international communities, environmentalism and culturalism.

Arron Wood

Deputy Lord Mayor of the City of Melbourne, Arron Wood, will host the evening as MC while Shaun McGrath, Avant Garde Hairdresser of the Year and Sustainable Salons Creative Ambassador, with a team of Box Hill Institute hairdressing students, will showcase his hair looks and headpieces made entirely from found objects and discarded salon materials.

Shaun McGrath

The evening aims to make a different in a myriad of ways, as $5 from every ticket will be donated to EDVOS, a family violence service in Melbourne’s Eastern Region, which supports women and children experiencing family violence. EDVOS has developed the Hair-SRs program as a free training course to equip salons on how to recognise and deal with signs of domestic violence being experienced from their clients. It’s an important initiative and all the awareness and funds that can be offered to it from the S Event will do a world of good.

The show is from 6:30pm to 9pm, with networking and canapés to begin with and the show to start promptly at 7:30pm, hosted as a significant part of Melbourne Knowledge Week. An After Party will follow at the Transport Hotel, ensuring an enjoyable, informative and important night all in one.

To purchase tickets visit