Officially celebrating the launch of their fourth salon among Warringah Mall’s newest precinct, the hallmark Royals aesthetic has hit the Northern Beaches with business partner Travis Bandiera in collaboration with Adam and Mary Alamine and brother Hamza Alamine.

Adam and Mary Alamine

Now a nationally recognised creative hairdressing mecca, the Royals philosophy is all about providing the best quality hairdressing in accessible locations with a statement atmosphere of luxury and individuality. Ending a year of numerous award wins on a high with yet another salon opening, it was the perfect opportunity to expand partnerships further with existing Royals staff members and who better than long-term staff member Travis Bandiera? Collectively with Salon Business, Team, individual State Hairdresser of the Year and a never ending list of finalist awards under their belts in particular, Travis and Mary continue to lead the education, culture and hairdressing standard throughout the impressive Royals Hair portfolio.

“I’m privileged enough that I get to work with the most ambitious and hardworking people I know. The Alamine family brought me on as an apprentice and showed me everything I know today and to then offer me a once in a lifetime business partnership opportunity I am so grateful for,” Travis said.

“We are an incredibly strong unit and work so cohesively which to me represents the ultimate partnership. We aren’t only business partners, we are family,” he said.

With salons in Castle Hill, Cherrybrook and Hornsby and now further East at one of Northern Sydney’s busiest centres, Royals Warringah is set to become another family and friends local. With a recently strengthened business relationship with Original Mineral (O&M) all salons now use exclusively ammonia free COR colour – a true hallmark of an Australian owned brand – Mary Alamine’s role as a brand ambassador couldn’t be more fitting as the salon expands its philosophy of leading hair with a conscience.

“We are really excited to bring the Royals Hair brand and ethos to the Northern Beaches, for us it’s a family business, it’s not just about us but every single person involved in making this happen so thank you all for being part of the Royals Hair Journey,” said owner and founder Adam Alamine.

“Not only this, but the area really suits our down to earth style and business model,” said Adam.

Entering the inviting space, guests are met with signature imported Moroccan grills and lighting add a touch of eclecticism to an often stark shopping centre silhouette.

This salon in particularly takes on a green feel with a centre pillar covered in vines that extend to the walls above the mirrors to give the space a real lived in feel like it was there previously. To achieve such a lived-in look in such a constantly changing centre environment is testament to the true strength of the Royals aesthetic.

The rounded salon reception affords an inviting and friendly aura and while modest on space, the long sweeping backlit mirror panels and open centre space give the salon a community feel while also raising the bar in the salon centric shopping centre.  During the opening guests feasted on traditional Lebanese delights covering an entire colour table through the middle of the salon, while business partners and special guests spoke of the value of true partnership.

Not only does this atmosphere realise a more approachable salon environment but also extends to the pride they take in honoring guests. It was important for them to create something that reflects their green attitude but that doesn’t steer away from something fun and engaging.

“We believe strongly in authenticity and always want our salons to be a genuine reflection of ourselves and our team. We wanted to establish a business identity that was both unique and very suitable to hairdressing but one that also extends to the clientele of Warringah,” Adam said.

A true team player, with a truly genuine amount of love for her team and family that realise the reality of the Royals brand, Mary too agrees on the importance of offering opportunities for staff in order to grow in business.

“We have so many team members that have been with us for so many years that we prefer offering them opportunities in our salons so we can expand and grow together as a team. This is another exciting step for the Royals Hair family,” she said.

On the opening night, a Tarot card reader made herself right at home in the front of the salon, spending time with guests and adding some intrigue and interest to the evening. Judging by her response and the cards she pulled when I asked if the salon was going to be one of their best ones yet, the future is definitely looking pretty regal for the Royals Hair brand.

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