Along the stunning Gold Coast waterside and just above the bustling neighbourhood hot spot of Bumbles Café awaits Edwards and Co.’s premier Gold Coast location. With no less charm than its precursor locations, the indulgent space exudes Edwards and Co. quality hairdressing in an aesthetic designed from the best of their signature style, writes McKenna Uhde.

Located in the charming coastal suburb of Budds Beach, the revamped space holds true to the Edwards and Co. way with an industrial landscape bathed in natural light. Upon entering the salon, visitors are immediately greeted by an airy space draped in soothing natural tones. The expansion was designed to allow clients to enjoy their personalised treatment while experiencing a view through wide-paneled windows that overlook the beach and waterfront homes in the distance.

With the addition of stylish timber floors, lush greenery and a floor-to- ceiling art installation, Edwards and Co.’s new Gold Coast location strikes the perfect balance of natural, edgy and charming. Boasting eight styling stations, eight colouring stations and four innovative stylists, the salon staff is prepped and ready to perfect any client’s look or transform it. And the man behind the magic? Director and founder Jaye Edwards.

“Expanding to the Gold Coast was a no-brainer for us; the Gold Coast’s relaxed beach culture is synonymous with our brand and we’re so looking forward to welcoming a new wave of locals through our doors to experience the new-look salon,” said Jaye.

The space indeed conveys a level of ambiance and peaceful energy, attracting the relaxed and beauty-loving Gold Coast clientele. Renowned for delivering their forward-thinking and artistic colour work and cuts, Edwards and Co. provides Australia with a salon atmosphere perfect for discovering inspiration and artistic direction. Just as the previous salons, artist Brian Connolly has again transformed the space with his outrageous and stunning wall murals that take visitors into another dimension. The mural’s bright colour pallet brings energy to the room and creates a delicate flow between the hanging plants and timber flooring.

The entrance to the space itself provides a level of relaxation with panoramic views of the coast and surrounding homes and gardens, supplemented by the award winning hairdressing skills that lies within. The Edwards and Co. staffers are known for their ability to create and transform clients with impeccable cut and colour techniques. The company’s Instagram alone has followers swooning.

The brand’s complexity aligns perfectly with such an enchanting space, creating a truly unique experience for their devoted clients Australia-wide. Their cult following has even includes the likes of Lara Worthington, Jasmine Howell, Sara Donaldson and Samara Weaving.

Strengthening the brand’s relationship with Queensland’s hair and beauty market, Edwards and Co. also have exciting plans to open a Brisbane location within five-star W Hotel in early June. With the two Queensland installations, the Edwards and Co. brand has began taking over Australia in the company’s five short years, proving its incredible dedication to the craft and its clients.

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