Francapelli Hairdressing Salon in Hawthorn, Melbourne, has been a stalwart of the community that has operated since 1979, as started by owners Frank and Anna Sobrio and with over 150 years of combined experience from the team. Decades on, a new relationship with Revlon Professional and a client-first approach, now to third-generation clients, has seen it through nearly 45 years of success.
“We have always put our clients first at Francapelli. The whole team is committed to client-based excellence which has engendered the long-lasting client relationships we have built over the years. Our team comprises skilled hairdressers, each with their own area of specialisation. which enables us to meet the unique needs of all clients, regardless of the complexity of their requests,” the salon said. “We’re also very much committed to, and driven by, the incredible industry that we’re so proud to be part of. Francapelli has always loved being part of something bigger, continuing to learn and translate industry trends to the salon floor, and that passion is definitely part of our success.”
“Francapelli Hairdressing Salon is a well-established salon – we’ve amassed over four decades of expertise and we’re privileged to have served multiple generations of customers. We pride ourselves on maintaining an awareness of, and connection to, up-to-date fashion and styles from within Australia and worldwide, and that’s reflected in our dynamic service offering. We take pride in our reputation, and we work with reputable industry partners such as Revlon Professional to achieve exceptional results for our clients.”
The salon is a community-based business that thrives solely due to word of mouth with no advertising needed. Personal, family-style touches, such as the salon dog Lulu, affectionately described as the “canine receptionist” add to the generational devotion for the salon brand, while evolving services and approaches to client care help to drive the salon into its current success.
“The landscape of client experiences and expectations is continuously changing, and clients are seeking more than just hair services – they want complete and immersive experiences – and they also care more than ever about what we’re using at the basin, which hasn’t always been the case. As a result, the industry needs to think differently about how we work with clients, and what services and products we offer,” the salon shared.
A new relationship with Revlon Professional adds to that continued innovation and ideally caters to client needs, while also staying in line with Francapelli’s salon identity.
“Revlon Professional’s vision of ‘create boldly, live boldly’ is a perfect match for our salon philosophy; it’s what we do every day. The products perform, and the brand is renowned for its commitment to excellence, just like we are. The Revlon Professional array of vibrant colour ranges is extensive, they offer high-performing products and use cutting-edge formulas. All of that empowers us to provide an unparalleled salon experience.”
For more information visit www.francapellisalon.com.au
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