International salon juggernaut Prema is always fashion forward, whether in Sydney or New York, and their editorial and backstage experience doesn’t stop at the salon door. The trending salon brand’s Bondi Junction branch continues to inspire, evolving in their services, education and salon look.
“I wanted to take Prema Bondi into the future, the design brief was Prema in 2090,” said Prema founder Francesco Ruggerino. “Here I wanted to use our incredible wooden features and synonymous design but transform it to the future. So we used blacks, chromes and brass finishes to do this. It was time we took our client experience to a new level. Our clients have been so incredibly good to us and so we wanted to honour them and our team with a brand new store.”
The design was achieved by Squillace Architects, who were given the brief to reimagine Prema Bondi into an ultra-modern salon, whilst still retaining iconic elements of the original fit-out. Their design approach drew inspiration from the salon’s sleek and monochromatic ANTI hair care range, creating synergy between these two stellar brands. Monochrome materials such as polished chrome, chalky matte render, glossy mirror and lacquered rustic timber defined the palette. Aged brass was used as a statement material and visual contrast to the overall black and white décor.
Edgy, sleek, beautiful and sophisticated, Prema Bondi Junction continues to make an impact in every facet of its salon offering.
For more information visit www.premalove.com
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