Swell Beauty Sydney was established two years ago by Nival Ferreira and his business partner and cousin Humberto Povoa. Since then the Brazilian duo have been tending to the tresses of their loyal South American clients and Rosebery locals, writes Michelle Ruzzene.
A trip to Swell is like stepping into the home of a long lost amigo –a champagne cork is popped and platters of food are offered. Manager Gabby Bretz meets clients as they walk up the stairs, into the recently renovated, second-storey space where they are greeted with an industrial looking salon floor.
Exposed brick walls, floorboards, exposed ceiling beams, pipe wall shelves and black and copper pendant lights all complement the grey and black chairs and basins to give the salon a true industrial feel.
Gabby explained the renovation was completed to suit the local surrounding area. “We wanted the salon to fit in with the area we are in, and since Rosebery and Alexandria have that warehouse feel with lots of cafes, restaurants and local breweries, we went for an industrial vibe,” she said. “The building itself is nestled on a busy road but we fortunate enough to have a view of a back street lined with trees which offer a tranquil, peaceful feel.”
Nival, who has been in the hair business for more than 22 years, used to have Brazilian stars and WAGs regularly visit his own in Sao Paulo where he worked alongside a team of 25 staff from hairstylists to beauticians.
But something was missing from his life, so he decided to come to Australia for six months where his cousin Humberto was living and improve his English. The rest, as they say, is history.
Swell Beauty Sydney was soon established and the two focused on transferring their skills and experience to the Australian market. They currently have seven staff and are still on the hunt for more professionals to join the team as the business grows. The salon has a full menu of hair offerings, with blonde services being their speciality. Their signature treatment is the Foils Package which includes foils, toner, Wella hair treatment, cut and blow-dry.
“We are also well-known for our hair treatments and IPL (laser hair removal),” Gabby said. “We’re not just a hair salon, we are a beauty destination.”
Beauty services available at Swell include hair removal, e-light skin rejuvenation, microdermabrasion, eyelash extensions and deluxe facials. Look out for future expansion – Gabby said Swell was already on the hunt for further spaces.
“We are a bunch of talented professionals, each with its specialisation and together we bring the best services to Sydney, and in the near future, to Melbourne and Brisbane,” she said.
For more information visit www.swellbeautysydney.com.au