January 2021 made way for a dynamic new relaunch to the hairdressing sphere, by way of the dreamy new 2021 iteration of Allure The Salon, igniting the creative imaginations of clients on New South Wale’s Central Coast. Moving to Church Street, Terrigal, the space has built on its persona as a reputable hairdressing service provider with a loyal clientele, now delving into design and truly thoughtful artistry to become a true haven.

“After almost fourteen years I was searching for a forever home for Allure,” shared Allure The Salon Creative Director, Renee Marshall. “I wanted to create a space that would arouse artistic inspiration for my team of twelve and provide a decadent environment to re-define the salon journey for my loyal clientele. Tackling a relocation and full renovation with a non-negotiable timeline during a pandemic and Christmas was sometimes like being on The Block blindfolded. Sourcing and supply was a daily minefield and delays were head doing, but it was good time to negotiate a lease, so I had to make it work”.

The reinvention includes a feature retail space that entices clients, built into interior design by We Are Tribe, created as a contemporary masseria envisioned and brought to life by Renee herself. The aesthetic captures the charm of an original Puglian Farmhouse with whitewashed walls and pure architecture with luxury finishes. Think southeast Italy, as Renee during the design process, a favourite adventure spot for her and her husband now brought home.

“Our stunning salon, located in the heart of Terrigal, has been thoughtfully designed and developed by space and brand specialists We Are Tribe. Inspired by the natural and raw beauty of the Mediterranean and the traditional architecture of Puglia in the south of Italy, we welcome you soak up our beautiful space as we work our magic, transforming you,” a brand statement reads to clients.

This mood and look was created via raw, earthy materials for a bohemian charm, notably Moroccan terracotta tiles and natural clay-based render, as well as matte polished flooring. The space evokes an instant sense of calm with the necessary dose of luxe. Other crucial details such as Japanese plaster on the walls with the appearance of velvet and a Parisian cloud-like light above the colour table extend this luxury feeling, while partnerships with brands such as Kérastase Olaplex, Oribe and O&M build this high-end experience ever further.

An expert team of hand-selected stylists take pride in staying on trend with quality cut, colour and style, with the salon predicated on beautiful hair within these inspiring walls.

Discover the new Allure The Salon, close your eyes and proverbially fly to Italy. Welcome.

For more information visit www.allurethesalon.com.au