With an extensions brand, education system and successful salon under her name, Yovanka Loria has become synonymous with excellence, and her boutique Adelaide salon is now reported to be ranked in the top 5 per cent of salons, experiencing 30 per cent above the annual turnover rate, adding to that success.
“This is an extraordinary achievement for any salon that has essentially evolved from a ‘home salon’ into a brand that not only symbolises quality and luxury, but I have strived to establish every aspect of the Yovanka Loria business to serve as a beacon of inspiration for women everywhere, and a disruptor & innovator within the hairdressing industry,” Yovanka share of the stat.
The salon debuted in 2017, capitalising on Yovanka’s 28 years of global industry experience, with Yovanka’s now thriving range of luxury hand-tied hair extensions following within a year. Yovanka’s approach to service and extensions has pioneered in this niche market and continues to drive industry standards.
“Diving into the world of hair extensions was my saviour! As many of us in the hairdressing industry can relate, I was starting to burn out and had thoughts of giving up as I wasn’t working smarter, just harder,” Yovanks said. “Then, extensions found me, and as one of the first to begin weft extensions services in Australia, I began to pave a way for myself, my business and then, others. Yovanka Loria Extensions was the opportunity I needed to elevate my earning potential, pave the way to attracting my ideal clientele, and stop burn out by working smarter – and this was the turning point in driving my salon business to where it is today. I knew I could impact the industry in a positive way.”
“I believe a vital part of our salon success has been our unwavering commitment to delivering the best hair extensions experiences to clients, which is not only driven by quality, but education is key to offering the very best service possible,” she continued.
Service, education and the power of transformations is at the heart of every Yovanka Loria pillar, pushing the salon to success. The salon welcomes clients with a homely sense of modern glamour, housing the innovation extensions options and much more.
“At Yovanka Loria Salon, we breathe life into transformations,” Yovanka shared. “Our clients embark on a journey that combines luxury with a down-to-earth experience. They receive the magic touch of custom colouring, cutting, styling, and of course, the transformative power of Yovanka Loria Extensions. It’s not just about hair; it’s about creating life-altering makeovers that boost women’s confidence and redefine their self-image.”
“In my world, it isn’t just about hair; it’s about empowerment, transformation, and rewriting the status quo,” she added. “My journey from a modest home-based salon with two team members to now six full-timers, returning clientele and time freedom, to a global brand represents the power of passion, persistence, and an unwavering belief in one’s vision. I stand as a testament to what can be achieved when one dares to dream big, works tirelessly, and empowers others along the way.”
Yovanka Loria Education is another key facet of this success, offering hairdressers the opportunity to stock Yovanka Loria Extensions by enrolling in a comprehensive two-day education course. The course goes beyond application to teaching an overarching business approach and model that inclides empowering students to reclaim power, specialise in niche services and master intentional marketing and business strategies to build a luxury clientele that respects fitting luxury pricing.
“Our program validates the importance of value creation and supports stylists in recognising the profound impact of specialising in niche services. Since 2020, we have been stocked in 110 salons across Australia and have educated 140 stylists, providing them with a comprehensive blueprint for successfully creating transformations that empower both the stylist and the client – this approach is truly reflected in our salon success,” Yovanka shared.
For more information visit www.yovankaloria.com.au
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