Whether you’re new to social media or a seasoned professional, all salon workers should want to know the key to making a mark with their online presence, writes Mckenna Uhde.

With the current pervasiveness of social media it’s hard to find a business without an Instagram or Facebook page, and these tools are increasingly vital to their success. Often a business’ Instagram profile is a client’s first impression of the company, with the client now able to compare salons based on their online presence. So, how do you stand out in this cluttered environment?

Luckily Foil Me founder Emily Ciardiello has partnered with Salon Support to deliver an insightful new seminar on how social media helped their business flourish and how effectively using social media can give your business the jumpstart it needs.

Kicking off in Melbourne the 30th of April, The Power of Social Media seminar will be a full day interactive and hands-on workshop geared toward small businesses and people who want to learn more about, or have little knowledge of, the power of social media. Emily’s discussions will focus specifically on Facebook and Instagram and will help the group learn how to use particular apps and tackle their business and social media goals.

“I’ve always loved helping people (I was a high-school teacher and now, in the position of co-owner and creative director of Foil Me, I help hairdressers feel happier by making their lives easier) and I can’t wait to show the business world, particularly our devoted Foil Me lovers, how they can grow their business using social media,” Emily said. “I’m really looking forward to sharing what I’ve learned over the years with those who have supported and grown with Foil Me, and those who have just joined us!”

Just as Salon Support strives to inspire innovative brands and artists, The Power of Social Media creates an environment for productive group learning and success. Partnering with facilitator Emily Ciardiello is what National Sales & Education Manager of Salon Support, Hayley Pullyn, calls a “natural fit.”

“Foil Me has successfully harnessed social media and are at the helm of stylists across Australia,” Hayley said. “The brand speaks to stylists of today, oozes fun and has strong brand values that prioritise the hairdresser through product innovation.”

As co-owner and creative director of Foil Me, Emily can provide her tricks of the trade for the social media business. Starting as an unknown, local businesswoman and now having over 15k Instagram followers, Emily, in partnership with Salon Support, can provide endless insights into establishing your brand and growing your business with the power of social media.

The Power of Social Media will be taking place in North Melbourne on the 30th of April and the 8th of October, and in Central Brisbane on the 2nd of July. Sign up now and truly master this important modern skill.

For more information visit salonsupport.com.au