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Schwarzkopf Professional Style Mercedes-Benz Fashion Festival Brisbane 2018

Mercedes-Benz Fashion Festival descended on Brisbane last week and inspired front rows city wide on the fashion and hair trends of the moment. Schwarzkopf Professional partnered the dynamic event for the 13th year in a row, styling tirelessly backstage and proving why they’re always such a hit in the Sunshine State.

Aje

This season, the trends focused on wearable hair, with natural, relaxed textures styled into the swept up waves or messy ponytails of your clients’ dreams. Hair briefs ranges from soft, clean hair to more unique looks directed backstage by the brand with texture and movement. The event’s debut luncheon showed this more commercial, natural trend in full light with both the poker straight hair look and the poker straight ponytail.

alice McCall

Another major recurring trend of the week was the glam look, a style created to match the opulence and elegance of this year’s Queensplaza high tea, and one that was anchored by voluminous curls, deep side parts and shapes defined by their unapologetic height.

Camilla

A hero look of the week was styled specifically for the Next Gen Group Show, where experimentation and creativity in both fashion and beauty are championed. The show presented the best in emerging fashion talent, and the hair look was a 60s inspired, dramatic hair fashion look to complement the captivating fashion designs. The style favoured a sculptural technique with a modern twist on a classic beehive, with the hair textured and raised above the typical height of this style, accentuated by the sleek, straight bottom layer of the half up half down style. The layers contrasted each other, leading to a multi-dimensional look that complemented the creative clothes on display.

Dion Lee

The designers and brands on offer ran the gamut, from Dion Lee, to Aje, alice McCall, Camilla, Ginger & Smart, Michael Kors, Manning Cartell, Lorna Jane, Myer, David Jones, Sass & Bide and dozens of others across the many shows.

Ginger & Smart

With good weather, bold and luxury fashion and trending hair looks to complement it all, Brisbane was the place to be as fashion took over the city. If you missed it, pretend you were there by recreating the looks in your own salon. Your clients will be well on board.

For more information visit www.schwarzkopf-professional.com.au

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