Goldwell celebrates the power and polish of crisp blonde tones as Jason Fassbender explores a new realm of salon colour performance and blonde perfection with Colorance Gloss Tones. Meet Fair Game, a tale of two next level blondes for the ultimate blonde transformation, as explored on the cover and in the pages of INSTYLE March April 2022.
To create an editorial that personified superior blondes without the fuss, we called on editorial styling superstar Jason Fassbender to perfectly portray the processing prowess of Goldwell’s new liquid blondes – colour toning that provides superior shine and maximum performance in just 10 minutes!
What were some of your go-to products for the shoot?
The hero of today’s shoot really was the all new Goldwell Colorance Gloss Tones. We wanted to highlight the variety of shades possible within the blonde spectrum and Colorance Gloss Tones is the perfect portfolio to a achieve healthy, lustrous blonde from buttery gold all the way through to snow white platinum.
What does creating the ultimate blonde mean to you?
As blonde is the most requested colour service in the salon, having the tools to create the perfect hue are essential. I’m a firm believer in hair health so Colorance Gloss Tones’ ability to colour and repair in one 10-minute step is a fail safe way to soft, shiny, perfect tone every time.
What inspired you to create these styles for a blonde editorial?
Believe it or not, not every girl wants a cool blonde! We really wanted to showcase the diversity of the Colorance Gloss Tones range and how the shades play against light when styled with different textures.
What do you love about Goldwell products to create the ultimate blonde muse?
The confidence to lighten effectively and safely. Achieving the perfect base shade for toning is essential for any blonde so I love the SilkLift range of lightening products. Having the Colorance Gloss Tones to custom mix the dream tone for each individual seals the deal!
How does editorial inspire you differently to salon work?
The opportunity to create without restriction while working editorially is such a freeing feeling, to work only limited by your imagination while on set also feeds you ideas to filter through to your salon work.
How would you describe your hair aesthetic?
I always strive to create hair that women want to wear, I love the classics with a modern twist.
Who is your editorial styling icon?
So many for so many different reasons! If I had to choose one it would definitely be Guido Palau, always ahead of the curve, always beautiful!
Hair: Jason Fassbender for Goldwell
Photography: Milos Mlynarik
Styling: Livia Sharp
Make up: Kristyan Low
Creative Direction: Cameron Pine