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Shortcuts + Google: future-proof your business

Leading salon software provider and technology innovator Shortcuts has just become a Google Partner in a move that is set to transform the Australian hair industry’s definition of business success.

As a Google Partner, Shortcuts is helping salon owners gain valuable insights into the latest consumer trends, embrace online technologies, and ultimately future-proof the Australian hair and beauty industry.

Jo Burgess, Co-Founder and VP of Evolution at Shortcuts, said the partnership has been a year in the making and will focus on finding find new ways to connect salon, spa and barber businesses with clients.

“Google really are the world’s tech masterminds, they have singlehandedly changed the way we communicate globally,” Jo said. “We are incredibly proud to be embarking on this journey together, to help the hair and beauty industry grow. The team from Google approached Shortcuts about 12 months ago to discuss the future of the industry in Australia. They were interested in the unique insights we could offer as the leading provider of salon software.”

“What I love most about the partnership is simply being able to help people,” she continued. “Whether it’s finding new ways for a salon owner promote their business, or helping someone find a new hairdresser, it’s exciting to think what impact the work we are doing will have on people’s lives.”

Jo said the number one tool that is going to revolutionise the way salons attract clients is Reserve with Google. This feature will integrate with Shortcuts’ Online Booking feature and enable clients to book straight from Google.

“In the United States you can already book a table at your favourite restaurant straight from Google, so why not your next hair cut? It makes perfect sense, and we are excited to be able to bring this technology to Australian salons for the first time,” she said. “Reserve with Google is the perfect way to stand out from the competition online and satisfy clients’ growing demand for instant gratification – why would you make a them click through to your website when they could book directly from Google?”

Jo said that although the number of consumers using Google to find hair and beauty-related information is increasing exponentially, many salon owners are unsure of how to harness this trend to make their business more successful.

“More people are using Google to find salons and spas online, with 30 million related searches per quarter. This presents endless opportunities for businesses, but it does take a certain level of expertise to know where to start,” she shared. “That’s why Shortcuts is offering our customers specialist help with Google My Business, Google Ads and search engine optimisation. We’re here to take care of the technical details so salons can reap all the rewards of our partnership with Google.”

“Our Google Partner status ensures our customers in the hair and beauty industry are supported with best practice digital marketing techniques. This will be vital for business success into the future.”

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