Software brand Shortcuts has made a major global partnership, joining with bgX, an on demand beauty tech service that will help users find and book hair and beauty appointments and purchase retail products, with the rewards going to the salons they’re able to find through the software. While this is currently launching in the US, it shows the direction the market is moving, which definitely affects our local salon community as well.

The bgX platform allows customers to book a hair or beauty appointment with a variety of leading salons. The platform partners with Uber to deliver professional hairdressers to the client’s convenient location within 30 minutes. The aim of the integration is to allow salons a chance to diversify their businesses without disrupting it, satisfying a need for existing clients to utilise this platform at an appropriate price for services such as blow-dries and up styles, and keeping colour and cut in salon. This business model fits into 2019 consumer needs with a clear focus on the professional hairdresser and what your salon can offer each client to cater to them completely.

“We’re really excited to be partnering with bgX,” said Shortcuts co-founder Joanna Burgess. “By integrating our technology platforms we have been able to create a unique and seamless on-demand booking experience for the client, whilst driving efficiencies for the salon.”

The partnership will integrate both platforms, meaning clients can find nearby bgX salons, check availability, search for products and book salon services to their door.

“Nowadays customers are demanding immediate services via their mobile apps and there is a huge demand for beauty services to be delivered in this way,” said bgX CEO and co-founder Ali Rafi. “The Uber platform has brought huge improvements in transport and food delivery services and the hair and beauty services and on demand hair care are the next step. Customers will be able to book a stylist to their office, home or work direct from their Smartphone. The partnership with Shortcuts provides an even more convenient and fast service for busy people on the go.”

For more information visit