Strength and individuality were key themes behind the ‘I AM’ campaign by Showpony Professional, whereby the brand took one model and gave her six different looks, showcasing the extreme versatility of their products. After celebrating their 10 year anniversary, the brand shows off their feminine, sophisticated aesthetic in an editorially inspiring way.

“I wanted the collection of images to reflect the alter-egos we possess as women and how individuality can inspire a different look every day,” said Showpony founder Stephanie Mason. “At Showpony Professional, we believe your hair is your crown, but sometimes we simply don’t have the hair we’ve always dreamed of… that’s where our products can really work some magic!”

Stephanie worked with hair director Joey Scandizzo and photographer Andrew O’Toole on the collection, creating diverse looks ranging from more classic upstyles to wild, undone looks.

“Our success as Australia’s most recognised hair extensions supplier is based on our belief that hair extensions should be undetectable, natural and safe,” Stephanie said. “We work really hard at the frontline alongside our salon clients to ensure application and styling techniques are of the highest standard for their customers, which is why we have such loyal clientele.”

Check out the full campaign below.


Hair – Joey Scandizzo with Hermiz Daniel assisting

Photography- Andrew O’Toole

Makeup – Kylie O’Toole

 Stylist – Melissa Nixon

Model – Tiahnee Skrijel

Videographer – Chris Baker

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