Hair extensions brand Showpony has unveiled their latest campaign, debuting the YOU campaign that highlights the beauty in diversity and individuality. The campaign was shot in the seaside streets of Barcelona to present hair extensions at their most unique, innovative, beautiful and natural, in a bold new editorial direction for the brand.
The collection was photographed by internationally recognised fashion photographer Ezra Patchett and will roll out across 20 countries including Australia, New Zealand, Europe, and the UK.
“Today, there is so much pressure around what to be, what not to be, how to look, and how to act,” said Showpony Founder and Global CEO Stephanie Mason. “The concept behind YOU is to encourage people all around the world to remain connected to their authentic selves. We believe true beauty lies in diversity.”
The Showpony brand of extensions offers natural colours, lengths and application methods to cater to clients of all ages and hair types, and has an always innovative approach to product creation. The products are created from a unique blend of ethically sourced Remy A+ human hair, backed by a quality assurance process, with premium colour selection, innovative consultation tools, knowledgeable marketing support and leading education programs.
“At Showpony, we’re transforming the perception of hair extensions to a more positive and accessible hair and beauty product that provides subtle enhancements to accentuate one’s natural beauty,” Stephanie shared. “You wouldn’t guess that the models are wearing hair extensions, which was the goal. We’re mindful of our impact and the personal role we play in people’s lives. And we’re empowering, providing the support, knowledge and products that help our customers, employees, and the industry to flourish.”
For more information visit www.showponyaus.com.au
Photography: Ezra Patchett
Video: Jota Lucas
Hair and Makeup: Noelia Corral
Styling: Marianne Krauss
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