Smiths Collective Brands hosted an afternoon of education at Blondes to Brunettes Salon on Saturday July 24, giving a platform to their new Color Defence range with Australian Ambassador and Director of Education, Paulene Langford to inspire attendees.
The afternoon gave the opportunity for Melbourne’s hairdressing industry to officially welcome Paulene as the Brand Ambassador for Colour Defence, with the new technology launching at Hair Festival. In the two-hour session, Paulene shared her experience with and expertise in Colour Defence through her long career as a salon owner and colourist with TONI&GUY. Guests included Wieselmann Salon owner and partner Dianne Spy, Marco Terzini of Spada, Heading Out’s Caterina Di Biase and Luca Peng Anne Burgemeister from Hair Studio, as well as colourists from these teams and Blondes to Brunettes Salon.
“It was our pleasure to welcome Paulene to Melbourne to share her wealth of knowledge with our attendees, and it was a great chance to bring together salons who have supported the brand for a long time and introduce their new staff to the opportunities Color Defence offers, creatively,” shared Brian Smith of Smiths Collective Brands. “There were lots of questions directed to Paulene surrounding how Color Defence has delivered cost and time savings to her color services such as during re-coloration and colour adjustments and maintenance of colour services between salon visits for their clients.”
Paulene shared her secrets in colour to save time and money and elevate salon revenue and profits, also teaching how Colour Defence’s personalised maintenance system has improved client loyalty to the salon and supported her colour work. The education also included how to promote the service benefits that Color Defence offers.
“We’ve had very positive feedback from the afternoon with our attendees returning to salons motivated and excited about implementing many of the salon services Color Defence offers, including the express colour correction methods that Paulene shared during the afternoon,” Brian said.
Colour Defence gives colourists and clients colour protection by way of a personalised at home colour maintenance system between visits, ensuring freshness, vibrancy and shine. The new incarnation of the technology is 100 per cent vegan with improved conditioning formulas, with new-look in-salon and retail packaging that’s produced under green sustainable manufacturing guidelines in Belgium. The classic range offers nine intermixable tones of shampoos and rehydrators within the Blonde, Red and Brunette series, while the new seven-tone VIVIDS range adds further versatility.
For more information visit www.smithscollectivebrands.com.au
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