Smiths Collective Brands To Distribute UK Brand FABRIQ in AUSNZ

Welcome FABRIQ to Australia, under the care of renowned distributors Smiths Collective Brands, who are well-known for introducing premium, boutique brands to the Australian/NZ markets.

Named as the Australian/NZ Distributor of FABRIQ, Brian and Jane Smith were drawn to the protein-based personalised in-salon treatments and range of home care products, for their high performance and innovative technology.

“FABRIQ offers another unique opportunity from the UK for keratin-based products, and truly reinforces the innovation and cutting-edge behind where keratin technology is heading in the future, and we’re thrilled to introduce hairdressers to the amazing in-salon and at-home treatments of FABRIQ,” Brian and Jane said.

FABRIQ is from the team behind KeraStraight and INNOluxe, building on their protein-based approach to healthy, strong and easy-to-manage hair. The in-salon technology and retail products work with the hair’s natural keratin to repair and strengthen damaged or weak hair, transform unruly, frizzy locks so that they’re more manageable, smooth and straighten curls or add curl definition, all in a tailored way. The products and techniques be personalised and adapted to suit any client’s hair type, condition and goals.

“The protein technology behind FABRIQ and the treatments and products’ ability to transform every hair type is what makes FABRIQ a game-changer for salons and hairdressers alike,” Brian said.

“We truly believe FABRIQ is the next generation of protein-based in-salon treatments and at-home aftercare, that will deliver straighter, smoother hair, natural curls with amazing definition and will create the perfect canvas for hairdressers to unleash their creativity on the healthiest, strongest, easiest-to-manage hair. We can’t wait to connect with our local hairdressing industry and share this extraordinary opportunity with them.”

FABRIQ offers two hero in-salon treatments based around a ‘Quick Fix’ and ‘Reset’, which are the bases for the at-home ranges. The brand is endorsed by industry legend, three times British Hairdresser of the Year and FABRIQ Global Ambassador, Sally Brooks.

“We’ve come a long way. The hair industry is always evolving, science developing, and trends shifting. We’re excited to dive even deeper into advanced hair repair for everyone,” said Jez Barnett and John Hubbard, FABRIQ Founders.

“FABRIQ is more than just a product. It lets us have the hair we dream of and manage it ourselves, whatever our lifestyle. Behind the scenes is a team of creative, inspiring people who really care about their brand – I believe in the product and the passion behind it,” Sally added.

For more information visit www.smithscollectivebrands.com.au

Editorial images by Sally Brooks

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