After the mess that was 2020, start your 2021 right with the new salon strategy diary dedicated to the idea of you maximising your salon potential next year. Titled Unbothered, Moisturised, In My Lane, Well-Hydrated, Flourishing, the book is the combination of skills from Mia De Vries at The Secret Fox and The Fox & The Hair and Hayley Mears from Six Underground Media. It offers 260 pages of tools, resources and calendar prompts that will guide you through 2021 with tips, organisational components and inspiration to help you fulfill your potential.

The diary allows the user to personalise the content through the myriad of pages that speak to marketing and salon business. Content includes a cohesive space to write out your yearly goals, as broken down into monthly achievements, and space to record all important dates and deadlines from events to education and product launches. Users can plan out their marketing month by month, and pair this timeline with the other events, general holidays, sale opportunities and retail dates noted in the book.

Beyond organisation, the book allows for a positive mindset, where users can see out their vision for the year with gratitude lists, regular motivators and weekly mantras. Users can also create a vision board, with space for all creative ideas and concepts. The book also focuses on wellness and self-care, with consistent tool for investing in physical and mental health in a structured way. It speaks to education as well with an education plan and templates for you and your business.

In terms of social media, a guide of monthly lists, holidays and events allows you to specify your content, with a range of social media concepts to execute. Total organisation can be achieved with salon admin schedules, cleaning lists, turnover forecasts, savings trackers, retail goals and salon shopping lists, as well as a meeting planner to record staff meetings and itemise talking points. A project planner can be used for all major salon activities, from events to renovations and everything in between, with specific pages for planning a launch party or photo shoot.

The salon owners diary is available as a standalone book, as well as, additionally, more than 70 pages of free templates that can be downloaded online. Users fill out their own diary with the structured guides to personalise their 2021 and truly get the most out of it.

Adding to the book, Hayley will give a two hour class on utilising and making the most of this guide on December 7, online on The Secret Fox. She will discuss the specific tips and strategies you can use within this guide to unlock your full potential.

So start reading, start planning and put this in your tool belt to tackle 2021 to the best of your ability.

To purchase the book visit