The Bleach Edit is a bleach-resistant apparel brand for hairdressers, made by hairdressers Elle, owner of the successful salon Scissor and Stone in Western Australia, and her best friend Lorren.
TBE has been created with the purpose of providing stylists with the items of clothing they feel confident and comfortable in, which are fashionable and durable for in salon use. The garments serve as a capsule wardrobe for stylists to mix and match pieces in their existing wardrobe, and the best part is that The Bleach Edit collection will not be ruined with bleach or colour. Hairdressers can expect durability and longevity with the bleach-resistant apparel brand, and the company recently hosted a launch party at Sydney’s Chin Chin restaurant to celebrate.
Elle was used to hearing daily complaints from her team about ruined in the salon. With this spark of inspiration, Elle formed the idea for The Bleach Edit during the lockdowns, growing to a team of fifteen. As owner of the salon, Elle knew she had a lot of work ahead of her to create her own brand on top of her daily responsibilities, and that is when Lorren joined in. As best friends since the early days of their apprenticeships, the duo were instantly on board to co-create the brand. Fast forward a year and TBE has been created as a luxury salon apparel brand born of necessity and experience.
Making an impactful chance on the hair industry was important to the team, contributing to providing items of longevity and durability that are both fashionable and functional without contributing to fast fashion with pieces that will last.
The Bleach Edit seeks to align itself with a recycling organisation that will allow hairdressers to send off their bleached and colour stained clothing to be recycled and appropriately repurposed. The program will help stylists divert their ruined clothing from contributing to the 6,000 kg of textile waste that ends up in Australian landfills every ten minutes. The Bleach Edit sends a unique discount code to any stylist that has donated their old clothing and they will be able to invest it in their own pieces from The Bleach Edit.
The pieces in the collection are bold, minimalist and timeless with a monochrome theme to represent all stylists and the ability to interchange pieces for a capsule wardrobe. The collection includes The T-shirt, The Shirt, The Dress, The Pant and The Blazer.
The team, including brand ambassadors Sheree Knobel and Michael Kelly, were present at the brand launch event to celebrate this new endeavour.
For more information visit: www.thebleachedit.com
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