The hair salon industry is innovating in the product category, as hairdresser and salon owner Kylie Cruickshank, together with visual arts educator Genevieve Tyrrell, have developed a hair styling tool that’s changing the styling game. Heatless Curl is a heat-free hair tool built in Bondi and made to save time, prevent heat damage and find a new way to style at home.
The innovative tool is left in the hair usually overnight to set curls without heat, harnessing this major social media trend that’s taken the world, and your clients, by storm.
“I had seen the heatless curl trend on TikTok, but I was unable to find the right product anywhere,” Genevieve explained. “I have very thick hair and a lazy attitude towards haircare and beauty, so most curling techniques were too time-consuming for me. It was very important to me that the final design was easy enough for someone like me to successfully use it.”
Kylie used her vast experience as the founder and director of Bondi’s renowned Judena Hair, with fifteen years in the industry. She used her research in seeing her clients flock to curly hair styles, but also the damage done with heat tools, with rollers or braiding also proving too difficult or time-consuming, to design the ideal new product.
“For heatless curling tools to create gorgeous, bouncy curls or sleek waves, it needs to be easy to use and comfortable enough to wear for hours,” Kylie said. “We’ve found the best way to create long-lasting curls is to sleep with a curling tool in, but so many aren’t comfortable to sleep in. Most nonelectric hair curling options we looked at were also bulky, not easy to care for, and quite expensive.”
Genevieve used her Fine Arts degree and design experience to develop the velour terry-towelling heatless hair curling prototypes and logo with Kylie and Genevieve’s mother, an expert in textiles and sewing. The material feels luxurious and soft and can be used on damp or dry hair. Prototypes were tested to suit a variety of hair lengths and thicknesses. This design was then worked with a manufacturer to produce the hero Heatless Curl Sash.
The Heatless Curl Sash only takes a few minutes to apply to medium and long hair, with material that reduces frizz while styling. It’s also lightweight, compact and travel friendly, with a bag included.
The Heatless Curl team are looking to capitalise on this massive hair trend and take the product international. Keep an eye on this clear trend and what it means for your salon.
For more information visit www.heatlesscurl.com.au
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