Hotel and wellness operator, The Hotel & Wellness Co, have shared plans to launch Australia’s first urban thermal bathing and wellness hotel. Co-Founders Ben Anderson and Jamie Srubis, who have experience as an investment banker, and spa expert and chemical engineer, respectively, spoke at the recent Awaken event held at Peninsula Hot Springs, outlining their plans to launch a series of urban wellness hotels and urban bathhouses around the country, supported by JV partner, Peninsula Hot Springs.
The rollout plan will start by transforming Melbourne’s The Kinson into Australia’s first urban bathing and wellness hotel, which will include a wellness based unique thermal bathing experience that offers various urban bathing spaces, sensory zones, a Hamman, and lounge area. The hotel will also deliver offer reflexology, sauna, daybeds and a broad range of transitional first nations medicinal spa treatments, as well as relevant food and beverage options.
In working directly with Peninsula Hot Springs, the space will utilise extracted mineral salts from the geothermal hot springs in the hotel’s bathing spaces, offering these mineral benefits in an urban setting. Guests can expect benefits such as improved sleep, reduction of arthritis symptoms, detoxification, promotion of healthy skin, improved muscle and bone health, and reduction of high blood pressure. This scientific offering draws on Jamie’s knowledge in the chemical balance required of an urban bathing service, paired with her wellness expertise to deliver the ideal experience. Ben’s expertise in investment banking, property development, and hotel operations will further help bring this vision to life.
“We strongly believe that connection is the currency of wellness, and hotels have a unique opportunity to create environments conducive to better sleep, improved overall wellbeing, and human connections when they are developed with that in mind,” Jamie said. “Commencing with the transformation of The Kinson, we have extensive plans to create hotels that are more than just a place to stay or visit. Our vision is to foster better overall human and environmental wellbeing, and we plan to do this through giving our guests the ability to prioritise health and wellbeing experiences.”
Wellness is a trending concept experiencing exponential growth, with a growing rate of 36 per cent every year, while urban bathing is looking at a similar trajectory, with the Global Wellness Institute predicting an annual growth rate of 18 per cent per year for thermal and mineral springs through to 2025. The transformed Kinson is expected to relaunch with wellness and urban thermal bathing at its core in early 2025.
For more information visit www.hotelwellnessco.au
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