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The Internet is Obsessed With the DNA Braid Trend

Your clients’ favourite style has just been unearthed by Instagram, and it’s more science-focused than we would have imagined. The DNA Braid trend mimics the helix shape of a strand of deoxyribonucleic acid (so, DNA).

The trend has been pioneered by American hair stylist Alexandra Wilson, who’s pastel-coloured, half-up, triple DNA braid broke the Internet, leading to a follow up YouTube tutorial to educate the world on how to achieve this look.

The look exposes multi-dimensional colour, showcasing its shades and variations within the complex braided style. Without bold colour, it’s still a unique and elegant take on the braid, showing off your technical skills at the same time.

The trend is pretty much official at this point, with features on Allure, Bustle, Cosmopolitan, ABC News and more, while #DNABraid has now overtaken 1000 hashtags on Instagram.

Basically, it’s trending, with an online video that teaches you how to create the look, so there’s no reason not to add it to your repertoire. Delight your clients for their next big event with this unique, complex and viral look – the ideal combination – or add your take to the online landscape to earn followers for your page as the hashtag takes off.

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