Jo Burgess, co-founder of Shortcuts, shares how the software company is helping salon owners keep operating costs low by using smart payments solutions, by unveiling the future of smart salon payments.
The Transformative Landscape
Let’s dive into the dynamic evolution of the salon world. With hair enthusiasts craving more convenience, our payment methods are in for a remarkable makeover. A major 40 per cent of online bookings are now scheduled outside business hours. Clients are seizing control, rescheduling on their terms and, most importantly, demanding flexibility in managing their appointments — because, let’s face it, who doesn’t want more control over their schedule? Also, in-salon re-bookings are dropping below 50 per cent. There’s a digital revolution happening in the hair and beauty space.
Let’s look at the stats. Five weekly no-shows, each costing $100, accumulate to a staggering $26,000 annual loss. Time is money in this industry, and that’s where our journey into streamlined payments and a flexible booking system hits the sweet spot. Clients crave booking flexibility, and our system delivers. What’s even more exciting? Research indicates that clients are more than happy to take on surcharges and fees for the added flexibility, and our savvy salon owners are delighted to pass them on. It’s a win-win for everyone!
Navigating Challenges and Forging Solutions
Shortcuts customers have candidly shared challenges that resonate across the board, encompassing time-consuming payment reconciliation, high EFTPOS terminal fees, cumbersome booking management, lost revenue due to no-shows, and worries about the security of stored credit card and customer details.
These concerns, voiced consistently by business owners, signal an escalating trend. Our prediction aligns with the user sentiment, emphasising the urgency for proactive solutions to navigate these challenges effectively.
Let’s tackle these upcoming trends head-on. What actionable steps can you take to get ahead of the curve?
Streamlined Efficiency at its Core
Embark on a journey of transformation with Shortcuts as your guide. Implementing innovative solutions tailored to your salon’s needs will be instrumental in overcoming these challenges and propelling your business to new heights. From streamlined payment reconciliation to combatting no-shows, we’re here to empower your salon with efficient tools and strategies.
Stay ahead of the curve by leveraging Shortcuts’ integrated terminal for seamless payment reconciliation, ensuring your financial operations run like a well-oiled machine. Maximise your revenue with cost-effective EFTPOS transactions, freeing up resources that can be reinvested into your salon’s growth.
Efficiently manage bookings with Shortcuts’ intuitive system, saving you valuable time and enhancing the overall client experience. Take charge of no-shows by implementing customisable deposit and cancellation policies, providing flexibility while safeguarding your revenue.
Worried about data security? Shortcuts has you covered with robust measures to protect stored credit card and customer details, instilling trust and confidence in your clients.
Shortcuts isn’t just about payments; it’s about giving you the power. Obtain upfront payments online when your clients are all hyped about scheduling their appointments. It’s not just securing payments; it’s securing your team’s time and revenue. No one-size-fits-all here – with customisable deposit and cancellation policies, you’re the boss, vibing with your clients while keeping your business shielded.
Elevate Your Salon with Shortcuts
As the hair and beauty industry transforms, success lies in embracing change. With a 30-year track record of proactively tackling industry challenges, Shortcuts empowers your salon with unparalleled efficiency, flexibility, and client-focused innovations.
At Shortcuts, we’re not just anticipating the future; we’re co-creating it with you. Connect with our experts today to witness the transformative magic Shortcuts can bring to your salon!
For more information visit www.shortcuts.com.au/demo/
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