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The Show Hair and Beauty Expo Is Hitting Sydney Next Week

A big reminder for Sydney-dwelling hair and beauty addicts and professionals: on February 8 and 9 2020, The Show is coming to the International Convention Centre, for top-tier hair, makeup and beauty in all its forms. The event will show off trends, technology and techniques from global brands and experts, expecting about 5000 hair and beauty professionals and addicts to attend and consume it all. If your calendars are stocked away, that’s next week, so get hyped!

The event is the creation of educational expert Scott Lattimer and industry professional Eliza Campagna, promising to bring a sense of ingenuity to the event sector.

“The Show Sydney has been created to be an educational platform that will provide a unique retail experience showcasing the best in class brands and artists,” Eliza explained. “Beyond our fabulous educational presentations, attendees will be able to view and purchase the latest and greatest industry and consumer products and tools. It’s a fantastic opportunity for career inspiration, retail therapy, and interactive education with some of the world’s finest talent.”

“Not limited to one category, or level of experience, our mission is to provide professionals, enthusiasts to students and beauty lovers with the opportunity to equip themselves with the latest techniques from all areas, under the one roof,” Scott continued.

Major headliners include industry stalwarts Sarah Laidlaw and Natalie Anne, who will conduct a Hushed Pro Masterclass program for aspirational 2020 trends. These trends include 70s style curtain fringes to soften blunt cuts, worn in layers, lobs and bobs.

The all-star line up also includes three times Emmy Award winner and ten times Emmy award nominee for her incredible hair work, Jennier Guerrerro, hair and makeup AACTA nominee, Helen Magelaki, social media influencer with over one million followers who is the Wigs and Makeup Manager of the London Opera and a hair and makeup expert, Vanessa David (the Skultress), Cirque Du Soleil & Muriel’s Wedding hairdresser, Nicola Magiro Waters, and Hair and Makeup Supervisor at Channel 7, Pip Lund. The line up also includes award winning makeup artists Chereine Waddel and Rachel Montgomery, Emmy Award winning makeup expert Brian Sipe and Oscar and BAFTA winning makeup artists Damian Martin and Adam Johansen.

Moreover, the event will offer a unique and lively environment, where you’ll be inspired in classes or even just walking the floor by the incredible talent of the makeup artists, hairdressers and body painters doing work. It will also host a luxe blow dry lounge for some necessary pampering.

It sounds like the ideal weekend – don’t miss it!

For more information visit www.theshowsydney.com.au

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