Affinage Professional brought together important delegates in  Australia’s sunniest state, hosting their Distributor Conference over August 25 and 26 in the name of innovation, networking and propelling this dynamic brand ever forward.

Congregating at Brisbane’s newest luxury boutique hotel, Ovolo The Valley, followed by dinner at the recently renovated Za Za Ta restaurant was a fitting start for the Affinage Professional 2019 Distributor Conference. With excellent food, wine and company, the distributors who travelled from all parts of Australia, enjoyed the networking opportunities with the Affinage team.

The formal part of the conference was hosted at the Brisbane Powerhouse Rooftop Terrace with panoramic river views setting the scene for what was an exciting agenda for delegates. With the conference agenda filled with engaging and productive sessions, the focus of the event was firmly on the future.  Attendees had a front row seat to Affinage Professional’s latest product launches and topical discussions on product development, education, marketing and business development.

The first product reveal was the tenth addition to Affinage Professional’s styling collection, Volume Powder. Its unique puff release system distributes a controlled amount of fine powder into the hair, boosting volume at the roots and absorbing excess hair oil without overloading the scalp or leaving a residue.

The second launch featured two new Affinage Professional Infiniti Permanent colours: 8.021 and 9.021. As an extension of the company’s popular Velvet series, these are ideal for lowlights, toning, grey coverage, colour melts and root stretch over pre lightened hair. One of this colour’s unique properties is a built-in filler, which allows darker colouring of blonde hair without any unwanted warmth or ashen tones or prefilling. This provides a more time efficient colour application for salons and a guaranteed colour result.

To showcase and discuss the new product releases, Affinage Professional’s Global Creative Artistic Director Truc Le discussed the versatility of the Volume Powder and how it can effectively be incorporated within the full styling range. Truc and his creative team introduced models to the stage for a informative and entertaining showcase, where six couture looks were created highlighting current styling trends and techniques using the Affinage Styling range. Truc emphasised the importance of understand the products and their versatility for the distributors when educating their salon clients.

As part of the conference the new Spring/Summer 2019/20 shoot was revealed. With the arrival of the warmer months the new collection was inspired by sun, sand and sea. Five fresh hair colour concepts by Affinage Professional’s Global Creative Artistic Director Truc Le feature trending copper and bronze tones, sunset pink hues, honey blonde foils and ocean mist balayage. Finished with statement braids and clips, soft movement and lustrous shine, these vibrant Affinage Professional Infiniti and Pop Art colours were accentuated with lightweight styling and texture.

In the final session of the day, attendees had the opportunity to voice their questions and ideas during a candid Open Forum panel with the Affinage leadership team.

“We’ve received fantastic feedback from our guests about the insight they gained, the personal connections they made and the exciting direction of our company,” said Marketing Manager, Mandy Jolly. “We thank each of our distributor partners, ambassadors and special guests for attending and look forward to the next Affinage Professional conference.”

With a strong distributor network and an extensive education program Affinage Professional has a strong focus for 2020 and beyond. Watch this space!

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