The Show Sydney treated over 2,500 hair and makeup artists to a comprehensive event at the International Convention Centre, with over 50 brands and 25 experts in beauty, makeup, hair and wellbeing from around the world, highlighting the power of the international aesthetics industry.

“Scott and I created The Show Sydney to provide a platform to celebrate the incredible professionals in our industry being that our background is in film, TV, runway, red carpet, celebrity, editorial and education,” said Eliza Campagna, Co-Founder of The Show Sydney, alongside Scott Lattimer. “We’ve had really positive feedback with attendees and exhibitors already asking for our 2021 dates.”

The line-up of experts hosted by Shelly Horton included Sarah Laidlaw, Natalie Anne, Mia Connor, Sally Obermeder, Dr Ginni Mansberg, Penny Antuar, Chantel Rahme, Lorna Evans, Melissa Gigliotti, Jenny Roberts, Julie Tattam, Chereine Waddel, Rachel Montgomery, Krystal K, Katherine Brown, Damian Martin, Adam Johansen, Antony Mcmullen, Nicole ‘Pinky’ Thompson, and Darren Jinks, plus a surprise visit and onstage interview with Rae Morris. More than 300 patrons attended intimate masterclasses with their hair and makeup idols, while one of a kind education experiences and competitions also served as highlights.

Exclusive opportunities through the expo doors abounded. Brands offered ‘The Show Sydney’ deals, with select brands such as Melissa Sassine, Real Techniques, 1000 Hour, Formawell Beauty X Kendall Jenner, Temptu, Ben Nye, Silk Oil Of Morocco, CR Luxury Cosmetics, Sydney College of Hair & Beauty, Egyptian Queen Beauty, Global Colours Body Paint, Renee Touma Makeup, CJP Beauty and Inglot cosmetics also offering attendees ‘Beauty Experiences’ delivered by experts.

“Attendees repeatedly told us how grateful they were for putting this on for them because there isn’t another event like this,” Scott said. “We will be returning in 2021, so stay tuned for dates and updates!”

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