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TIGI Debuts Copyright Care Range

A new deluxe haircare range from TIGI offers the products and technology to truly tailor care to your clients’ needs, with personalised programs built within the large collection to suit every specific hair need. The range maximises professional hairdressing knowledge by giving the tools and scope necessary for hairdressers to recommend the ideal retail range and in-salon treatments to clients, creating covetable salon looks and buoying them at home between visits.

“The TIGI Copyright range is a personalised product range that is designed to suit each individual client and their needs,” explained TIGI ambassador Michele McQuillan. “It’s about customising products to specific types of hair and bringing it back to that youthful state no matter what the age or condition, and bringing the youthful lustre back from within the hair. The copyright range not only repairs damaged hair It makes it stronger from within enhancing the natural movement and form within the hair.”

The range extends from luxury in-salon treatments to necessary at-home care, while also ideally complementing the TIGI copyrightcolour range, for professional, comprehensive results.

Hero products abound in the extensive range, but the Copyright Care SOS Extreme Recovery Treatment is an obvious headliner. It contains 100 times more keratin than just using shampoo and conditioner and provides an essential lifeline for damaged hair. “

“That has to be the hero product,” Michele agreed. “This can enable me to bring a models hair back from the dead and give it life and vitality. SOS penetrates the hair at the core to help repair and reconstruct in just 5 minutes! I never have time on set so this is a god send!”

“There are over around 28 products within the Copyright wash and care range, which are all intermixable for a fully bespoke service,” she continued. Another point of difference is the customisable treatment, which pairs the Copyright Care Treatment Base, infused with keratin, shea butter and the range’s unique vitamin complex, with a unique booster carefully selected by the hairdresser for each client.

Hairdressers can intermix the boosters or choose them individually. Boosters range from the Repair Booster, formulated with Keratin Bond Complex, the Shine Booster, which contains Coconut Oil and Cassia Leaf Oil for high gloss and the Smooth Booster with Shield Lipid Complex and bamboo extract to fight humidity and frizz.

“The boosters can also be a quick fix for in-between salon visits,” Michele said. “Clients just need to smooth 1 to 5 pumps through the ends of their hair with the treatment base and leave on for 5 minutes before rinsing out the conditioner for a beautiful finish. Another favourite is the Colour Shampoo and Conditioner, which are great for chemically treated or damaged hair. They are sulphate free so won’t fade your hair colour or keratin treatment.”

“Everyone will love these products from the technicians to the clients, who doesn’t want virgin, youthful, lustrous locks?”

Show your clients how much you care by speaking to their exact hair needs with this new launch. Haircare has never been so thoughtful.

For more information visit au.tigiprofessional.com

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