Edgy style, uninhibited creativity, audacious colour and pure emotion was a winning combination for Lauren Cooper of Etcher Salon, who won the title of Creative Colourist of the Year at the 2022 Australian Hair Fashion Awards (AHFAs), while also being nominated for the title of SA/TAS Hairdresser of the Year for this bold collection.
The collection is comprised of rainbow hues from hair to fashion styling, ensuring vibrant colour, graphically printed colour techniques and multi-dimensional hair hues define the aesthetic. Unusual facial expressions, poses, camera angles and detailing also make the collection stand out.
From a green buzz cut to a multi-hued modern mullet, and so much more, the loud collection traverses texture, length and male, female and androgynous styles in its look. The group of images is bright, fun and entirely expressive.
The collection was created by Lauren with Ashley Renee on makeup, Hayley Renee on photography and Sharmonie on styling, with all style and colour achieved with Evo products.
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