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View the Beautifully Free Collection

From across the pond and crafted by TONI&GUY’s Cos Sakkas, the Beautifully Free collection breathes British editorial sensibilities with every image. Cos is the brand’s international artistic director and head of education, a winner of London Hairdresser of the Year three times and a member of the Hall of Fame. He is recognised backstage at fashion week, in education and editorially, and this collection takes that skill and experience to showcase 90s cool kid London edge in every facet of the imagery.

“Sometimes it’s important to have fun and play around with hair and imagery, with no agenda and no pressure,” Cos said. “This collection was me and photographer, Jack Eames, getting together to create looks that evolved during the day. There was no wrong or right, it was about creating images for no other reason than we wanted to.”

Trendy cuts, including a hero bowl cut, covetable blondes, must-have braids and other wearable styles all act as a highlight in the collection, utilised in a black and white landscape with a clear fashion-savvy focus. Check out the ultra-cool looks below.


Hair: Cos Sakkas, TONI&GUY, London

Photographs: Jack Eames

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