Sam James of SJ Establishment had an important night at the 2021 Australian Hair Industry Awards (Creative). The salon won for Team of the Year and SJ Establishment representative Mario Fioravanti won for SA/TAS Hairdresser of the Year, while Sam herself was nominated for Australian Hairdresser of the Year for the LIMITLES5 collection.

“This collection was about pushing my work to new limits, advancing my skills, embracing challenges and achieving new milestones,” Sam said. “With inventive ponytails, innovative colour techniques and a unique location, LIMITLES5 was born. Exaggerated shapes and movement evoke emotion and appreciation for every detail.”

“The makeup is understated, allowing the hair to be the hero and the photography was an exciting challenge, battling weather and lighting amongst our Australian rocky coastline with all its textural glory providing the perfect backdrop,” she continued. “My aim was to surprise people, showcase my growth and prove to those I mentor and teach that you should always be pushing for your next level.”

See the full collection here.

Photographic Credits:

Hairdresser: Sam James
Colourist: Sam James
Photographer: Haley Renee
Make up: Melissa Norris
Stylist: Cimon Vozzo