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Welcome the Love Lakmé Campaign

2020 ushers in the all-new Love Lakmé campaign, inspiring stories of those who champion the brand across the country to tell their own story and continue to foster this global hair community.

Lakmé lovers will find their voice with the Love Lakmé campaign, where users of the brand will be able to share their knowledge with other members of the community, in telling their own stories and experiences with this international hair company. Users can find out more information as it continues to roll out on social media, at @lakmecolour and @haircareaust.

The brand works with talented hairdressers and stylists to bring Lakmé to life, and the aim of the campaign is to hero and celebrate their stories, as told in their own words. These stories will emphasise how the brand pushes them creatively, in performance and in the search for sustainable beauty.

In the creativity sector, hairdressers can talk about how they push creative boundaries and create and inspire with fashion shades, pastels, balayage and more, to showcase how Lakmé facilitates every iteration of colour possibility. For Performance, hairdressers can focus on functionality, including grey coverage, scalp sensitivity, long-lasting colour and quality and more. The sector can also hero the brand’s new and dynamic ranges, including Teknia, for hair types including stressed, frizzy, damaged, treated, blonde and more with a hyper focus on helping the planet, as well as Aura, for smooth, frizz-free hair. For Sustainability, hairdressers can showcase how sustainability is at the heart of the brand, from its design to distribution, choice of packaging, production processes and raw materials through to the recycling of the final product.

Through these personal stories, users will gain a clearer understanding of Lakmé and the beating heart behind the globally renowned brand. Stay tuned into social media for inspiring tales and how you can ensure you hairdressing story is told.

For more information visit www.haircareaust.com

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