Virtual events are facing unprecedented popularity in the strange state of 2020 as digital communication becomes paramount in industries across the country. The Intermedia Group is adding to their strong portfolio of publishing, event management and technology with a new Virtual Event initiative that offers a variety of markets unique digital brand opportunities. In an education, brand, networking and community focused industry like the hair salon space, this initiative is the ideal fit.

“As a B2B media company, we’re in the business of connecting brands with their customers – so we’re very excited to be launching Virtual Events, which provides our clients with dynamic new marketing opportunities and makes events accessible to everyone, irrespective of geography or social distancing rules,” said Simon Grover, managing director of The Intermedia Group. “A natural extension to our existing media solutions, Virtual Events enables companies to continue to engage and interact with our audiences, sharing expertise, showcasing brand credentials and building relationships with customers, even in these unprecedented times.”

The platform provides end-to-end virtual event solutions built off the company’s proven distribution channels, ranging from live to recorded content that allows for elevated brand awareness, boosted engagement and extended audience reach. Live streaming, hosting and recording capabilities allow for a professional product for event, education, content delivery and more.

The Intermedia Group continues to provide opportunities like this in the event, print, online and digital space, innovating their many industries within bold and savvy mechanisms. We look forward to seeing how the hair salon industry innovates in this space and brings event, community and education initiatives back to their peak in 2020.