Wella Professionals and ghd partnered with Victoria Beckham for her AW24 show at Paris Fashion Week with a glossy, luxe look. Lead hairstylist Anthony Turner styled the low ponytail look with healthy hair as a central component, complementing the fashion designs’ silk textures.
Hero products and tools included the new Wella Professionals Ultimate Repair range and the recently debuted ghd chronos styler, which delivers up to three times faster styling backstage, while the Ultimate Repair products ensures strength, smoothness and shine to damaged hair.
“We played with proportions in the collection this season, so I wanted the hair to play into those same beautiful contrasts,” Victoria Beckham shared. “We went with a sleek, sharp pony that is gorgeously silk-soft in texture which was achieved with the Wella Professionals Ultimate Repair range and the new ghd Chronos Styler for effortless polished and healthy hair. ghd is always my go-to for sleek, straight hair – there’s no other tool that can create that perfect silk texture finish.”
“I love Victoria and we spoke at length about the texture of the hair primarily. Should it look messy? Wet? Sleek and chic? We tried lots of variations, but Victoria loved the silk-textured hair look we saw today,” Anthony shared. “For this to be achieved, I use Wella Professionals Ultimate Repair which helps me to ensure that I’m delivering 99 per cent less damage to the models’ hair as I’m smoothing it out. The ghd Chronos Styler is my go-to for smoothing hair quickly – it delivers incredible performance backstage being 3 times faster* for the ultimate Victoria Beckham smooth, sleek results that I need.”
Get the look below.
- Using the Wella Professionals Extra Firm Styling Mousse and the Wella Ultimate Repair on damp hair and comb into a strong centre part using the ghd Tail Comb.
- Use the ghd Helios Hairdryer to smooth out the hair from root to ends.
- Once hair is dry, I use the ghd Chronos Styler in sections, working up to the top of the head smoothing the hair from roots to ends.
- Once the hair is smooth, secure into a low ponytail at the nape using elastic and finish using the Wella Professionals Mistify Me Hairspray and the ghd The Dressing Oval Dressing Brush which has soft bristles to tidy up any fly-aways.
For more information visit www.wella.com and www.ghdhairpro.com.au
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