Drag artist and global star Courtney Act (AKA Shane Jenek) has joined forces with Wella Professionals for this week’s upcoming Mardi Gras, celebrating the brand’s continued partnership with the important event and producing a video about the importance of colour.
The Own Your Colour video showcases a cross section of Sydney’s queer community, all dancing and celebrating colour in their own way. Courtney uses this opportunity to showcase how colour facilitates transformation, empowering and strengthening those who use it.
“Colour is on a spectrum that never ends,” Courtney Act said. “It has the ability to define and create whoever you want to be. It has been a pleasure working with Wella Professionals for this year’s Mardi Gras festival, and helping to spread their message of ‘Love In Colour’.”
Courtney wears the Wella Wig of Mardi Gras 2019 in the video, a bold purple and pink creation wig coloured with the Color Fresh CREATE range by the Wella Professionals Education team and styled by Courtney’s Wigs by Vanity business partner, Ben Moir using EIMI by Wella Professionals styling products.
“We are incredibly excited to kick off our 2019 campaign in colour with Courtney Act and Sydney Gay & Lesbian Mardi Gras,” said Max Amen, General Manager Coty Professional Beauty Australia & New Zealand. “In the wake of our most innovative colour launch to date, we couldn’t be prouder to celebrate and represent one of the most vibrant, expressive and inclusive communities in the beauty industry. Here’s to celebrating every colour of the rainbow, each as unique, bold and fearless as each other.”
Countdown the second to the event this weekend!
Check out the video below.
For more information visit www.wella.com
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