The 2022 iteration of Wella Professionals’ global virtual event, titled WE Create, was hosted live on September 18, with the inspiring content still available to register for and view. The event encourages hairdressers around the world to ‘shine on’ while connecting and learning under the inimitable Wella brand, and the content is still accessible for everyone.
The event featured a line-up of 14 International Hair Artists and Ambassadors who educated on unique techniques, inspirational looks and valuable business insights. 50,000 professionals signed up to experience and view the event, which is still available in seven languages and across 150 countries. Viewers can register up to October 18 to experience the education and then view the event in full or experience it in individual sessions at their leisure.
The event was hosted by Wella Professionals Colour Consultant and globally renowned colourist Fergal Doyle. It presented education from such inimitable and award-winning names as Akin Konizi, Christel Barron-Hough, James Earnshaw, Michelle Thompson, Patricia Nikole, Dereq Clark, Rob Eaton, Romeu Felipe, Vincenzo Panico, Briana Cisneros, Cenk Yesil, Noriyoshi Miyachi, Kyoung Won and, importantly, Australia’s own Renya Xydis.
WE Create is predicated on the power of transformation and is designed as a global gathering that imbues hairdressers with the knowledge, tools and opportunity to make an impact in this industry.
It was delivered as 2 hours and 26 minutes of ground-breaking content that sees some of the world’s best hairdressers put their talents and skills to the test. Some of the industry’s top creatives faced a series of challenges such as creating a pop-up salon to putting contemporary twists on classic styles, for the benefit of your entertainment and education.
Log in now and experience this global hairdressing event wherever you are.
For more information visit https://www.events.wella.com/wecreate
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