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Wella Professionals Names New Global Ambassador

A new global ambassador has been named for Wella Professionals with Romeu Felipe becoming a new big-name global ambassador of the brand. The hairdresser is renowned for his inspirational blonde work for some of the most famous celebrities in Brazil.

Romeu is known for colour, cut and style, making him an ideal fit for comprehensive salon juggernaut Wella Professionals, having recently opened a new salon in Saõ Paolo named Rom. Concept. For these exceptional skills and collaborations, Romeu boasts over 820,000 Instagram followers.

“We are incredibly excited to start this new chapter with Romeu Felipe, as Wella Professionals Global Ambassador,” said Laura Simpson, Coty Professional Beauty Chief Marketing Officer. “Romeu is an amazing colourist and influencer, embodying the true spirit of Wella Professionals, that of passion, on-going innovation, and an endless commitment to clients. He is an expert in the industry who has shown unique craftsmanship and creativity in everything he does. His devotion to inspirational new colouring techniques and the mentoring of others will take Wella Professionals to the next exciting level.”

Romeu is renowned as a forerunner of the painting technique to capture natural light in the hair, to reveal light and shadow effects. He is also known for the Mechas Criativas technique, based on a detailed analysis of the natural tone of hair and skin for the perfect blonde look. He is a famous educator and has been with Wella Professionals for 17 years as a local brand ambassador educator, now elevating that role to a dynamic global context.

Congratulations on the new appointment!

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