Australia’s own internationally recognised hair brand White Sands Australia was proud to be a major sponsor of the 2018 Perth Hair & Makeup Artist Awards held earlier in August at Ascot Racecourse in Perth. The event, now in its third year, pays tribute to the talent of Perth’s professional hairdressers, makeup artists and body painters in this overall creative community.
“It was an honour to be a Major Sponsor for the 2018 PH+MUA Awards. We believe in supporting not only our hairdressers but also makeup artists, because it’s theses collaborative relationships that drive our industry,” said Wade Savage, White Sands Australia Managing Director. ““Next up for White Sands Australia will be to continue to introduce our unique products to more hairdressers, make-up artists and the general consumer who want products that actually work, for not only special occasions but for everyday use.”
The brand’s participation extended to presenting an on-stage hair styling demonstration, which showcased the versatility, effectiveness and creativity capable with the range. They also collaborated for the purposes of the Glamour Bridal Hair & Makeup Runway show, showcasing distinctly consumer-friendly, glamourous hair for the event.
“White Sands is the perfect brand for session styling and runway shows because of our unique product properties that deliver ‘memory’, amazing soft touch with extreme styles and easy, no residue or flaking brush-out results,” Wade said. “Just like we do for Hollywood’s top hairstylists, we provide the absolute go to hair products for the professional stylist and for the everyday consumer.”
Beyond their shows, the brand provided products to 2017 Avant Garde winner Fabien Maillot, who utilised the tools to put on a unique and bold European inspired hair show.
“Supporting Fabien with White Sands products was an absolute delight as we understood his passion, expertise and professionalism that was the result of producing the amazing Four Elements Avant Garde Hair Show,” Wade said. “His work will be seen for many years to come.”
The event relishes the opportunity to champion the creativity and skills of Western Australia’s hair and beauty artists, putting on runway shows, stage shows, awards and more on the evening to support these artists like you would expect of communities abroad. White Sands’ passion for professional haircare, artistry and quality products makes them the ideal partner.
For more information visit www.whitesandsaustralia.com.au
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